Day: April 16, 2021

Are you looking for ways to fire-up your marketing strategy? Looking to identify key areas in which you can reinforce and improve your branding? The team from Superside share their steps to success in this infographic. Here’s a quick summary: Set

So, you’ve been using a free A/B testing and personalization tool and now you’re ready to put your money where your mouth is … A/B testing has long been a critical piece of effectively optimizing your website — while personalization

A lot of marketing metrics are only good for making you look good—that’s why they’re called vanity metrics. Vanity metrics don’t give you the insight you need to make good marketing decisions, leading you to pour resources into things that

As with eCommerce more broadly, social media commerce saw a big rise in 2020. The COVID-19 pandemic, and the related mitigation efforts, saw many forced to use online shopping more often, which exposed more people to the benefits of the