This post was updated March 2021 Programmatic advertising continues to grow in popularity, as spending on programmatic digital ads in the US grew by 10.4% in 2020. This projection, according to eMarketer, is planning to continue to grow into 2022,
Let’s first make sure we understand the absolute basics of SEO, including why it matters and how it compares to other marketing channels. Why is SEO important? Most web traffic comes from Google’s organic results. In other words: organic search
When was the last time you did an audit on your website analytics to make sure it’s set up correctly? We run a lot of audits for companies (SEO, website, competitive analysis, etc.) and we have found that issues with
In 2021, video continues to be a powerful tool to connect and engage with your customers – but with the majority of brands moving their offerings online, it’s no suprise that consumers habits have also changed. So, where are consumers
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