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October 18, 2019

Many small business owners struggle with deciding on how to make the right choice for designing their website. They search the web for help with their website and find that the choice is harder than they thought. Currently there are (literally) millions of websites who claim to be professional web designers. However, one must be careful in choosing the right person or people in which to trust their company image. In this article, I will attempt to categorize web designers into manageable groups, and teach the reader the difference between the types.

Web designers fall into four general categories: freelance amateur, freelance professional, Web Design Company, Web Development Firm.

Freelance Amateur

The majority of web designers you will come across, especially searching the Internet, are freelancers. That is, individuals who do web design but are not employed by a web design company. Some are self-employed professionals but most of these freelancers are amateur-hobbyist types. They find a copy of FrontPage ™ came with their MS Office ™ Suite. They discovered how fun it could be to make web pages so they started telling their friends that they could "design" web pages.

The "pros" of using an amateur is that they are very cheap. The "cons" are too many to mention, but I'll point out a few. They have no training; they have little knowledge of what makes a good website work; they do not understand HTML code or CSS but only FrontPage point and click; they do not understand general design and layout concepts and they have little real experience. The biggest reason they should be avoided for the serious businessperson, is that their work looks amateurish, which makes your company look amateurish. Who wants that?

Freelance Professional

A professional is often defined by simply being paid . People think that if you are paid for something, then you are professional. Maybe that's true in the Olympics, but for the business services world, you are not a professional until you are established and respected as one by your clients and peers. Freelancer professional web designers are a giant leap from the amateur in that they have established a portfolio of respectable work. They have some sort of qualified training and experience and they have credentials that can be verified by contacting references. They have a good reputation with their clients and other professionals. In general, a good freelance professional web designer can be good person to have doing your site. But they are hard to distinguish from the amateur when you are just searching the web.

The upside is, if you find a good one they are significantly cheaper than a web design company. But that is usually the only upside. If the budget limits you, then a freelancer will do for a small project. But anything seriously important should be left to a professional company.

Some downsides to using a freelance pro are that they are usually part-time, meaning they are limited in how much time they can devote to your project. They are also limited in what they can do for you. Most freelancers are specialists in one area and generalists in everything else. Some have no skills in anything except their one specialty and often you will have to find others to fill roles. In addition, freelancers are not always cheap although many of them are aspiring to create their own company; some are highly sought after and charge $ 100 per hour or more for their work. My advice here is, if you have that much to spend, go with a company that has a team of professionals to get the job done in a timelier manner.

Web Design Company

This is the next step beyond a freelance professional. The web design company offers the "whole show". They provide real project management and have pulled together a team of web experts to get a wider range of jobs done. A company can provide a much higher level of expertise in web design, programming, content development and more.

Such a company is usually very small, yet large enough to handle larger scale projects. Compared to the most highly qualified freelancer, a company has a diversity of talent and collaboration working for them. The end-result is usually a much higher quality product.

The only real drawbacks are on the one hand, the web design company is more expensive than a freelancer because there are many more people on the job. However, you get what you pay for rings true. On the other hand, for very large projects or long term development, web design companies may be too small and usually do not have the human recourses to accommodate that $ 500,000 contract. In the end, for serious business people looking for quality and professionalism and who can't afford the big firm, this is the way to go.

Web Development Firm

As the title implies, a web development firm is like any traditional company. They have a staff of office workers, they have owners and officers, and they have a team of talented professionals who are paid a good salary for their work. They often have a sales force that do inside and outside sales. The quality of their work goes without saying, as you could not be so well-established by doing shoddy work. These firms offer teams of very talented professionals who work on your project and get the job done in a timely and extremely efficient manner. Additionally, they usually cover all aspects of website development including marketing and advertising. They may have teams of Answers that they can deploy to your location and work in-house under a temporary contract. The possibilities are endless.

If price is not an issue and the highest quality work is necessary, then this is who you want to do the job. For smaller budget businesses, a quote from an established web development firm might knock you off your chair, but know that companies who have project requirements that reach hundreds of thousands of dollars know the score. Thus, the only real drawback for a web development firm is that they are usually very expensive. Then again, cost is relative and bigger companies like to work with bigger companies.

In summary, the choice is yours. I would recommend for the serious businessperson, that you budget a decent amount of dollars to properly design and execute a professional website. I would avoid the amateur and outsource to an individual or company with good experience and reasonable rates to create my web presence. If money were no object, then I would only deal with established firms and pay the big bucks to get the job done right and done well.



October 15, 2019

Introduction

Custom web design plays an important role in the success history of a web site. A site is consists of text and images and there are many pages in the site. Each web page in a site is an HTML file having its own URL. A web site is similar to traditional print publishing as it is also a container of information like a book. The difference is that a book is a hard copy of information and a website is a soft copy of information.

Necessity of web design

For any business to grow, it is necessary to have an attractive and appealing website. When we browse through a site, it is the attractive appearance of the site which appeals our eyes and we want to search more on that. A website gives online presence to a business that has widest reach and can be accessed by a number of people. Today, in the world of internet, people like to communicate more through internet and for any information or service they search on the internet. By having a website you can easily be in touch with your clients and customers.

Important components of a good website

A website should have good navigation power, people are not patient enough to struggle in finding their way around in your site. So your web site should have strong and flexible navigation power.

The display of site should be very clear and visible. Hazy appearance and unclear visual aspects are negative points for your site. Whatever your business has to offer should be demonstrated on the site very clearly.

With the help of web designers you can make your site attractive and eye appealing. The web designers work on different aspects of a web site such as content, text, graphics, display etc. which make a site live and user friendly. Different types of things are utilized in designing a web site such as animation, communication design, graphic design, information architecture, marketing, interaction design, photography, typography, corporate identity etc.

You can make your web site more attractive and appealing to audience by designing your site. Web designers are professionals who have proper training in this field. You can hire these web designers to design your web site. And you can see the difference and growth of your business in very effective manner.



October 12, 2019

There is a permanent change in web design especially in times of web 2.0 with a rapid advancement of technologies and opportunities.

It was fancy, if websites where animated and flashy some years ago. Nowadays webdesign is turning back to the roots. Static, clearly arranged side lie fully in the trend again. This is on the one hand because of the user-supersaturation by animated sides. On the other hand the accessibility and usability of a website becomes more and more important.

The german internet agency TechDivision, located in Rosenheim, supplies state of the art web design since 1997. Thus we concern ourselves also constantly with trends in web design. For the year 2007, we have located some trends, which will be incorporated in our customer projects.

Driven by web 2.0 technologies and the corresponding trend of blogging, the blog optics will become more and more important. Some larger companies already took up this trend. This will continue in the coming year.

Interaction between white or gray surfaces with specific used colors will play a basic role in modern web layouts. Combinations of pictures, diagrams, colored and white surfaces will be used very often.

The mainly used background color was white. We can recognize a trend in multicolored or single colored backgrounds in the year 2007. We also believe that specific textures could become more and more important. Eg structured surfaces.

Special attention will have to be on slim, standard-conformable web pages with clearly structured and easy to read content.

The table Design of the past will be replaced by layer-based, table-less XHTML and CSS templates which offers more flexibility in design together with slim and clear source code.

Animations will be used only punctually and very specific. In former times the often used intro-site represents an absolute no go.

Web design [http://www.techdivision.com/109.0.html] will be influenced by the new operating system from Redmont. The nature had a significant design-impact with wide-screen pictures and natural colors.



October 9, 2019

Social media experts are everywhere and there are many varying opinions on what's ahead in the constantly changing landscape.

In this post we're going to look at setting your goals based on what you've done so far and how you should adjust it so you're getting the most out of your content marketing.

If you've never taken stock of your social media or set goals, then this is the article for you.

It's important to measure the successes and failures honestly and to set your ego aside and admit that some of what you did may have been wasted effort.

For tips on how to improve your social media try our article: How to Incorporate Content Marketing into Twitter

1. Check Your Reports

Do you keep reports? You definitely should so you can assess the efficacy of what you spent time putting online. A report can look any way you want but if you need direction Smartsheet has a free social media report template to get you started.

Look for metrics like engagement instead of impressions. With impressions and low clicks, you're doing more harm than good. Look at how your content performed and create categories for it all.

This information is like your potential leads all telling you what they liked or didn't. Take that into account when planning out 2018's content.

Each social media platform offers free analytics on the profile's performance, so you can see what you've shared that resonated and what fell flat. Look for patterns and topics that show users had consistent interest in something you can then repeat.

You can even take the step of starting paid promotion for your business if you're up for a challenge!

2. Study Your Website Analytics

Google Analytics is a great free tool provided by Google that is essential to planning your social media in 2018. Why? This is where you find out how much of what you did actually drove traffic to your business.

If you do have it set up, then check your Acquisition section for Social and then Network Referrals. You'll be able to see the past year by selecting the previous year as the date range.

This will show you just how many people have clicked on your social media posts and landed on your website.

This won't matter when it comes to what you shared but it does matter if you've done posting that points people toward your website.

You should always incorporate some sales-oriented messaging that shows your client's your business so while you don't want to be a serial self promoter you don't want to be absent any self promotion entirely.

3. Set Your Goals

The first two steps should give you an understanding of where you are and now it's time to take that information and plan where you're going.

What drew clicks? What got shared? What worked and what didn't?

If something looks off and is clearly not working then assess whether your time would be better spent elsewhere. Another issue might be the audience of a platform dwindling. Genuinely look out for platforms that have lost their audience because, while rare, it has happened in the past.

Are you spending a lot of time posting to Facebook? Try putting some of that effort into Instagram if your target market is also on that platform. On average the approximate Instagram brand follower growth is 6 – 8% per month. You may not be able to recreate that, but you should see some solid numbers if you're posting good images regularly.

When were your posts most effective? Pinterest trends show increased usage in the summer and around Christmas with spring and fall seeing big dips. Look at your reports and if you used Pinterest see if your stats align with this. Plan a posting schedule so you know when what you post will have the most effect.

When you set your goals keep in mind you may not attain them and that's fine. As long as what you're doing is honest then you're in better shape than most.

Post genuine content about your business and share content you see as having sincere value to people interested in what you do. You'll not only grow your followers and friends, but you'll grow them with people who have value to more than the possible optics of high numbers on a profile.

The most important stat is your bottom line. You are spending your time marketing yourself on social media for a reason and if you have professional social media experts helping you then you're spending your money too.

Your main goal out of all of it is: did this help my business? If the answer is no, then take into account that your previous goals (or a lack of them) were incorrect.

Don't fret doing any of this by the way. The biggest mistake you can make is to allow this to become a chore rather than a positive part of your business. When you're enjoying yourself, you'll find you share better content and you convey that emotion through to potential clients, which is much better than putting out a perception that you're agitated.



October 6, 2019

A website is very much important for the purpose of attaining online marketing goals. And a website without having a web presence has no value, thus, it is important to design an SEO-friendly website that Google can easily crawl and level up the ranking. When it comes to web designing, so there are a number of things we need to care about, as they have the power to make or break the image of the brand. So, today, here we discuss common web designing mistakes that hurt SEO, so, you can avoid them for better outcomes.

  • Wrong Header Tag Implementation: One of the common mistakes people overlook is missing and wrong implementation of the header tag. Though, it's a serious flaw that you cannot ignore, as it may ruin your SEO efforts.
  • Heavy Images: Another mistake that demolishes your search results or your SEO efforts, is the use of heavy images; as it may increase the page load time, affect the working and user experience, which further drop down the rank of your website. Thus, it is always good to optimize the image size before uploading it on the website.
  • Non-Responsive Website: A non-responsive website is the biggest web designing mistake, as it may take your customers away and make a very bad impact of your company in front of the clients. Thus, you should go always for the mobile-friendly or responsive website, so, it may help you attract loads of traffic to your website.
  • Thin Content: If you want to attract visitors to your website, so, you need to give them a reason to do so and content is the only way that helps you get the visitors on your website successfully. Make sure you don't miss the content part while creating a wonderful web design, as it may affect the SEO and break your image in front of your visitors.
  • Infinite Scroll: It is very popular these days, but if you don't know the actual way to use this feature, so, it may turn the table and affect the ranking. As it will take more time to load, which affect the user experience, so, you shouldn't make any such mistake.

These are some of the common mistakes that hurt the SEO and affect the ranking and reputation of your brand in the highly competitive market. You can even hire an SEO expert that helps you take benefit from their experience.



October 3, 2019

SEO friendly website design is vital to the success of your website. Optimizing your site tells the search engines what your site is about by using relevant keywords. These related words help the search engines index your site and rank your pages compared to others with the same or similar keywords.

Some people start an SEO project by setting up links and commenting on blogs and forums. Even before those things are done, SEO friendly website design should be completed.

What is SEO friendly website design?

Ensuring that you feed lots of keywords into your website makes it SEO friendly and user-friendly as well. That is, it makes the page much more likely to be found when a user does a search on those keywords. People will type variations of keywords, so be sure to use related words as well when building the content of your site. The better job of adding your main keywords and related keywords to your site that you do, the better your chances are of being among the top sites for those words.

So, is it that simple? Just fill your pages with your keywords, and the traffic will come? The answer to that is, yes, sort of. Utilizing those keywords in certain ways also helps to bring more traffic, which is the goal of SEO friendly website design.

For instance, headlines are more highly rated by the search engines, so using your keywords in a page's headline, and in any subheadings, can work to your advantage. On the flip side, over stuffing your pages with keywords can earn you a penalty from Google, so try not to use the same words or phrases more than 5 percent of the time.

Technical help for SEO friendly website design

While fancy and technical editing tools make it easy to build your site, they do not make it simple for the search engines, or for SEO friendly website design. This software can add scripting codes that makes the site hard to crawl, or unreadable by the engines, which could cause the page to not be indexed. It is better to use standard Html for any coding you want to do.

Among other technical issues to be aware of is the use of Flash. Flash can't be read by the search engines, and causes slow loading time of your pages, so it isn't user-friendly either. Likewise, using frames can cause some search engines problems and cause your pages not to be spidered at all.

One technical aspect that can help is the use of Java Script or CSS (Cascading Style Sheets) which reduce the size of your pages and make download times quick. This also helps the spiders to index your pages quicker and improves your search engine rankings.

A proper sitemap navigates your users to their specific search quickly, without wasting time, and search engines love sitemaps. Having an appropriate title for the content, and each page is helpful as well.

Getting traffic to your website becomes easier as you fill your site with more compelling and relevant content. Just remember to use the most important keywords so that search engines and users will easily find you.