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July 29, 2019

In a rapidly developing marketplace, businesses of all sizes are constantly chasing to improve customer relationships through personalization, communication, assessment, and transparency. With the advent of social media and the overwhelming adoption among our consumers, businesses now have an easy way to improve the major elements of the communication process, extremely delivering a happier, more profitable customer. As a social media marketing strategy should be catered to each individual business, there is no "one" way to do it, however there are a number of basic principles to understand. Here is a list of social media marketing do's and don'ts that will help you approach the socialsphere:

DO's

  • Have a plan- As with any undertaking, it is important to have a plan. Social media is part of your business model and so it is important to consider factors such as which going to setup and monitor profiles, post content and be the voice of the company.
  • Keep your profile fresh- A social presence is good, but can be detrimental if you do not manage it and keep it up to date.
  • Participate in the conversation- This is a great opportunity to listen to your customers and respond to questions / concerns. It's important to show that you care and show urgency when appropriate.
  • Ask questions- Tell your customers you want to hear from them, you'll be surprised at how many actually want to talk.
  • Add friends and followers- Be real with this one. Add friends and followers that are relevant, do not spam every one of your friends friends with friend requests just to get your numbers up. Use a pull marketing strategy and make them come to you by keeping your profile updated and offering advantages to join your page (ie discounts, new product awareness etc.).
  • Share discounts- These people have taken the time to get to know your company and have something opened up to you, the least you can do is give them a little something back. It will result in more loyalty down the line too!
  • Keep them updated- Let them know what's new in the industry. Let them hear it from the horse's mouth.
  • Be consistent- Your brand has a voice. Make sure that voice carries through in your social media marketing efforts.

Don'ts

  • Do not solicit your customers- You have a front row seat to their opinion. Do not scare them away with a bunch of advertisements. Creatively incorporated transactions and promotions that reward them for becoming a fan or follower.
  • Do not be tardy- If they ask you questions, respond in a timely matter. Business with you will be easy, help them understand that.
  • Do not talk too much- There is such a thing as too much information. You do not want to overload them with information, keep it brief, interesting, concise and relevant. Just look at the success of Twitter which has literally built its entire infrastructure on those few principles.
  • Do not mass follow / add friends- This will erode the credibility of your brand. You do not want to be seen as a spammer.
  • Do not start until you understand- This touches on the first point, develop a plan. It's good to get started and familiar with social networks and how they work, but be careful not to start a "social media campaign" without a plan.


July 26, 2019

Nowadays, you can not really ignore the imminence popularity of smartphone use. According to some recently made survey, those who own smartphones, each day they spend almost five hours using it! Here, it is easily understandable that engaging and easy-to-use Android apps not only can keep the consumers interested but if developed and designed correctly, they can successfully increase the business sales as well. Here is a list of 4 smart tips that would help you come up with a business-driven Android application quickly.

# 1 Use Wireframes

Before initiating with the development process, it is advisable to create a few wireframes that would set up the idea clearly how the app layout would look along with how the users would navigate the app. It would certainly help the developers to understand the navigation gaps. Moreover, the designers would understand how to make the user-interface more optimized and user-engaging. Designing wireframes prior to the development process is a good practice as it diminishes the opportunities of risks in the development process.

# 2 Employment Agile Methodology

The concept of MVP (Minimal Viable Product) is trending a lot in today's market. In this process, initially, the developers devise a trial app keeping in mind the requirements and needs of the users with some basic features and functionalities incorporated into it. If the response is satisfactory, developers can work on integrating more features into it depending on the feedbacks using the Agile Methodology.

# 3 Make it Simple

To engage and attract the users, being innovative is kind of necessary. However, while being innovative, it is advisable not to make navigation process so complicated that the users do not understand anything and become confused. If this happens, they will not give a second thought to uninstall your application. Here, keeping the design of the user-interface simple is the key to success.

# 4 Take Advantage of Outsourcing

If you find out that your development team is not being able to deliver what you want or the project development is not that much satisfactory, it is advisable not to hesitate to take the advantage of outsourcing the development process. For instance, suppose that your team has experience in devising Android app. Now, you want to devise a similar application for the iOS devices. What you can do is to leverage the outsourcing that would definitely help you to speed up the development process as you already have the app planning and designing in your hand. The outsourced company has to pay attention only to the core development process. This would save a lot of time.

Apart from all the above-mentioned points, while getting involved in a mobile app development process, you can contemplate other aspects like quality checking, use of automation along with hybrid app development etc.



July 23, 2019

Magento is the most famous e-commerce platform in the world. Developers like it because it is an open source. Big businesses like it because it is powerful, and they have got huge budgets to spend on annual fees for Premium Enterprise subscription. Learn setting up a Magento store by following these steps:

Sign up into Magento Go

  • Check out Magento. Visit the official website and have a look around. Most of the information on the official website is for developers, so if you do not understand it, do not worry your developer will do the work for you.
  • Visit the Magento Go
  • If you are satisfied with what you see on the web click Go from the top menu-bar of the page.
  • Make a click on Start Your Free Trial.
  • Now Name your online store. Insert any name that comes to your mind. You can change the name later.
  • Insert you e-mail address and click Let's Go.
  • Fill out all the business details. You will be asked to enter your name, phone number, location, username and password. You can also enter you experience level and industry.
  • Your password must at least contain eight characters.
  • After filling out the entire form, make a click on Create my store.
  • Wait for an e-mail confirmation. Make a click on the link provided in the e-mail to view your online store.
  • Go to the Store Admin. Here you can customize your store according to your needs.

Select your store design

  • Go to Design Interface. Move your cursor over the option for Design menu. Now in the submenu, make a click on Select And Customize Your Design.
  • Click Continue to move on to your theme editor.
  • Now browse all the themes. And then click Preview for any selected theme.
  • Select your theme and click Customize.
  • Set a name for your theme and click Save.
  • You can also edit your theme. After you have done editing, click Save and Apply.
  • Add your logo and click Submit.

Add products

  • Open the Products' page. Select the product type and click Continue.
  • Now fill out the product details. You can also turn on WYSUWYG Editor for adding the description of product. You will need to enter details including the product name, delivery details, description, SKU and weight.
  • When you are done, make a click on Save and Continue Edit.
  • Now add images and prices. Click images on the left sided menu to browse pictures from your computer. After selecting the desired picture, click Upload Files. Enter prices for the products and select Save and Continue Edit.
  • Add Meta Information and then click Save.

Set up the shipping and payment options before launching your store.

Launch your store

You have created a basic Magento store and now you are ready to start using your online store. In order to launch your store, go to Quick-start wizard and select Get Going. Now make a click on Launch Your Store and you are all set to go.



July 17, 2019

Gone are those days when you use to advertise through pamphlets and flexes, with the dominance of technology and dependency on IOTs, the demand for a website is on the rise. Most of the businesses are eager to maintain a website but they fail to rank on the Search Engine Result Pages. Google is a shrewd analyzer; you have to regularly feed it with updates and new trends. If you feel that your website has been performing abysmally, it is most likely that you have not complied with the latest trends in SEO. The era of Panda and Penguin is long gone, the dawn of Humming Bird has happened and you should prepare your website in compliance with the changing trends.

A few groundbreaking SEO Trends to Consider for Optimum Ranking on SERP

Google AMP

Accelerated Mobile Pages Project, a new initiative undertake by Google to build a better user-friendly websites for users. As per this new trend, a lighter and simpler version of HTML is in demand. With slower loading web-pages eating away the traffic, the AMP has emerged as a game changer to dominate the SEO realm. AMP pages will load 30 times faster than normal web pages and you need to adjust accordingly for maximum results folks.

Redirect Again In Picture

Back then "Redirects" were termed as SEO leaks, but with the changing requirements, they are again in the game. In the latest announcements by Google, it was announced that "Redirects" will no longer contribute to SEO leaks. Now, all the websites can use 3xx redirects to rank their websites without any problem.

Social Media Redirection

As the branding is moving on social media, Google is all set to help you rank your website, if they fare well on the social media platform. Linking the website with LinkedIn, G +, Facebook, Twitter, Pinterest, and YouTube will have real time benefits. The more the likes and reviews about your website on social media, the greater will be the chances that the traffic would be directed towards your website.

Quality Content

Gone are those days when Google was just focused at the keywords. With the changing trends, you will have to produce quality content. By quality, it is mean informative and not promotional contents. Keeping that in mind, it is required to revamp the content generation strategy and focus more on delivering quality compliant, rather than, keyword stuffed garbage.

Keeping all these things in mind, you can draft the right way to deal with your pursuit of ranking higher on the SERP pages.



July 14, 2019

Let's face it – you can shop anywhere, even India, for a website design firm. So why would you look for a local website designer? Let's say you live in Dallas / Ft. Worth suburb like Cedar Hill, Texas. The better grocery stores in the area are beginning to label food "locally grown" and "grown in the US" so a trend can be seen. It's obvious that the businesses in Cedar Hill would like everyone to support local business. And is not that the mantra our parents recited when we wanted to drive off with our (or their) money? Turns out it's still a solid idea. But with your website out there for the world to see, and competition for your products and services so fierce, you really do want a website design company that is good if not excellent with website design, logo design, brand development, social media integration, search engine optimization, mobile applications – everything that translates into better business for you.

Most businesses and organizations do want to bring prosperity to the area where they live simply because they, and their friends and family, live there. So, they do their first search for website design in their local or metro area. Oftentimes they find a very good website design firm. Fortunately, for the people in Cedar Hill, TX, web design in their city is top-notch. More Cabbage Marketing, Design and Technology, previously a Los Angeles and Dallas / Ft. Worth website design company, has moved to Cedar Hill. Of course they're convenient to anyone, anywhere, as that's the nature of the internet. But for this family-oriented company, serving as web designer for Cedar Hill, TX and the Dallas / Ft. Worth Metplex is especially pleasant.

Now, what can your local website designer do for you? It does not matter if your business is small or large, if you have not updated your website in three or four years, the site could easily be losing effectiveness. The internet public is notorious impatient and they'll 'move your site quickly if it is not easy to navigate or if the information is not expertly presented. Logo design and brand development are very effective ways to keep your products or services in people's minds, and something of a necessity if you plan to use the social networks to improve your visibility. And there's always a concern about ranking – where do you rank when customers search for your product or service using Google, Bing or Yahoo? If your website shows up anywhere after the first few pages, you may want to visit http://www.MoreCabbage.com and read about search engine optimization. And finally, what will customers see if they try to access your site using their iPhone? Are you ready for the future?

The More Cabbage website says, "There's a time to plant and a time to harvest (and a lot of sweaty work in-between)." Anyone who has built a business knows the truth of that statement. Great website design and internet marketing can really help shorten the distance between the planting and the harvesting. So if you're "local-minded" and you're looking for a website designer, just remember that you want a great harvest, with more cage.



July 11, 2019

Is it website design or web site design? That's a very good question. And it is a question I've been thinking about a lot lately. I've searched it. I've looked it up in the online dictionaries. I've read blogs on the subject. What exactly is the correct use of website … or web site? Here is what I've found.

Wipikedia.com and Dictionary.com suggest both "website" and "web site" as correct spelling options. The American Heritage Dictionary (dictionary.com) provided the following definition and usage note to my query:

web ยท site or web site – (n) A set of interconnected webpages, usually including a homepage, generally located on the same server, and prepared and maintained as a collection of information by a person, group, or organization.

"Usage Note: The transition from the World Wide Web site to Web site to website as a single uncapitalized word mirrors the development of other technological expressions which have tended to take unhyphenated forms as they become more familiar. -mail and e-mail, especially in texts that are more technologically oriented. "Similarly, there is an increasing preference for closed forms like homepage, online, and printout."

I then went to search engine king, Google, to do a little hands-on research. The new tool Google trends revealed that the one word version of website, website design, or website designer was used twice as often as the two word version of web site, web site design, or web site designer. When performing a search on Google for the two word version "web site designer", Google will ask "did you mean website designer" (one word). However, when you search for the single word version "website designer", you are not asked if you mean "web site designer". Interesting, do not you think?

Using a popular search engine optimization tool, I received very similar results. A search for website design is searched for more than twice as many times as its two-word counterpart web site design. Surprisingly, this test also showed that a simplified version "web design" was used as a search query FOUR TIMES as often as the two word "web site design".

The Chicago Manual of Style Online recognizes that a lot of people are writing and prefer the one word version "website" for informal and friendly writing. However, they recommend the two word version "web site" in more formal writing and usage, in recognition of the initiations of the World Wide Web Consortium.

Upon using the Microsoft Word spell checker on this document, I was surprised to find that it picks up a "web site" as a misspelled word. It's suggested correct spelling? You guessed it – "website" as a single word.

It seems it really comes down to personal preference. As a web designer , I like to use the single word version "website". Not only is it the current trend, but since I consider myself to be quite casual in style, both on-line and in person, it seems more appropriate. However, I think I'll do some search engine optimization of my own and incorporate the phrase "web design" more often in my own work.



July 8, 2019

To define the term Social Media Marketing let's first analyze the definition of each word that makes up the term itself.

The word 'social' implies that communication is occurring between two parties and the term 'media' is simply the platform or method by which people are 'doing' social. And 'marketing' is the act of promoting products and services that lead to sales opportunities.

To summarize, Social Media Marketing is the process of promoting people, brands, products or services using Social Media platforms such as Facebook, Twitter, YouTube, LinkedIn.

While the principles of marketing remain, the strategies and psychology of marketing on each platform can be vastly different.

From a business perspective, each Social Media website serves one or more purposes as a marketing medium, the use of which depends on the target market you wish to communicate with (and sell to).

Let's look at each of these platforms individually …

Facebook

Facebook, the most popular of the Social Media websites has essentially two sides. Firstly, from a purely social perspective, it allow any individual to join and find, connect and communicate with anyone they choose, whether they are existing friends, school or university colleagues, family members, work collections and more.

The second side to Facebook is the business side. Facebook allows the creation of a 'Facebook Page' to anyone, but for business owners, they represent an opportunity to promote their products and services.

A Facebook Page is now an essential marketing tool for businesses of all shapes and sizes. They allow businesses the ability to attract 'fans' (past, present or future customers) as well as interact with these fans on the Facebook Page itself, primarily on the 'Wall' page.

A Facebook Page has multiple pages just like a normal business website would. The default pages contained within a brand new Facebook Page are; Wall, Info, Photos.

Business owners can also setup advertising within Facebook to drive visitors to the business's Facebook Page as a way of attracting more customers.

Twitter

Twitter is what's known as a 'Micro-Blog'. Micro meaning small and a Blog is like a news-feed containing information about a person, company, topic, industry etc., etc.

Twitter allows you to 'post' information of 140 characters in length about anything you wish. While it's true purpose is unknown it serves as a broadcast medium for businesses, individuals, celebrities or anyone who wants to voice their option or expertise about any subject they choose.

YouTube

YouTube is a video sharing website and due to its popularity and vast resource of information on just about any topic you can imagine, has become the second largest search engine (after Google). This means that people use YouTube to search for video content about any topic they wish to search for. It's no doubt that online video one of the primary ways our society uses as a way to communicate, learn, share and engage with others.

YouTube allows anyone the ability to upload a video of their choosing onto their own YouTube account for public or private viewing.

LinkedIn

LinkedIn serves two purposes. The first, it's a way for job seekers (or employers) to connect with each other.

Secondly, it's a business tool that allows business owners the ability to connect with and build a 'network' of contacts. Thinking of it like a business networking group, located online.

You can use LinkedIn to be introduced to someone via an existing contact in your network. It can be a powerful tool if your business is B2B.

Your choice of Social Media platform to choose to market yourself, your company or your products and services should be dictated by the type of customer you wish to connect with as well as the type of engagement and interaction you wish to have with the person.



July 5, 2019

With the advent of mobile technology, customers in today's world are constantly on the move. People have become incredibly tech-savvy these days, and thinking about the world around us is simply not possible without our Smartphones. Starting from hotel booking to ticket booking, shopping to banking, booking a cab to paying utility bills, almost everything is available at our fingertips, courtesy the mobile apps. Yes, as the mobile industry is thriving, the demand for mobile apps is going viral. People have started understanding the benefits of using the many different mobile applications and this explains why mobile apps are so important these days.

While 2016 turned out to be an action-packed year for mobile development companies, the trend is expected to continue in the year 2017 as well. So let us quickly glance through some of the top mobile app development trends in 2017:

Hybrid Technologies app: Hybrid app technologies are like any other mobile application that you'll find in your handset or even in the play store. These are like some of those cool applications built with a combination of different web technologies like HTML, CSS and JavaScript, using which you can play games or connect with people over social media, take photos, schedule your tasks, track your health and do much more. These applications can access certain in-built capabilities of your device like your contact lost, camera, gallery, messages etc and behaves like a device's native equivalent.

eGovernace App : The Indian Government is all set to transport its "Digital India" dream into reality, and this sets the bell ringing for mobile app development companies. The government has very recently launched a number of mobile applications ranging from education to agriculture and healthcare to e-governance, and is planning to roll out more of such apps in the coming year.

Enterprise apps: Enterprise apps are business applications that help the organization in solving enterprise-related problems. Common examples of such apps are automated billing system, email marketing system, payment process, content management, ERP, HR management, messaging and collaboration systems etc. Mobile app development companies these days are typically moving on to cloud computing. This is the latest trend in enterprise app development, where the enterprise moves either or part or its entire infrastructure to a type of internet-based computing (cloud) where services are delivered directly to the computers and devices are delivered online.

GPS powered apps: Global Positioning System (GPS) apps are on the rise these days. It helps in determining the position of a person, navigating from one place to another, tracking the movement of our parcels, creating maps of the world etc. Some of major mobile app development companies are fully focussed in creating highly accurate GPS powered applications that are being widely used around the world across several industries viz. mining, aviation, marine and even military.

Messaging apps: Mobile messaging app development trends are replacing the traditional form of text messaging. Easy-to-use messaging apps like WhatsApp, Snapchat, Hike and Viber, not only offer free messaging, but also allows voice calling, video calling and file-sharing options. However, as per the tech trends in 2017, it's being understood that chat bots will be the new form of messaging apps.

Mobile Payment App: Digital wallets are the latest mobile app development trend in 2017. Instead of making cash payments at the store counter or having to swipe your credit card, all you need to do is wave your Smartphone or tap it on to the machine and your payment will be made! This app will store all information related to your payments and credit cards. You simply link your credit or debit card to your Google account and let this amazing payment app handle the rest!



July 2, 2019

Magento platform has been adopted by more than 180 000 online retailers and ran on 11% of the top 10K sites in the Quantcast data (BuiltWith Trends, 2013).

Magento Community Edition (Magento CE) is the free version of Magento, which is known as a platform built on open-source technology and provides online merchants with unpresented flexibility and control over the look, content and functionality of their e-commerce store.

At the present time, Magento CE has been considered to be one of the best free e-commerce platforms. Thus, in this article, I would like to give you an overview about the pros and cons of this platform.

Advantages of the Magento Community Edition

1. Open Source

Despite of being a free platform, Magento CE is open source. It gives users opportunity to freely modify the code to fit individuals' needs, which brings ultimate flexibility to adopt your business. This is a huge advantage compared to other e-Commerce platforms.

2. Wide range of functionalities

Magento is famous for the number of functionalities it provides. Most of users considering choosing Magento CE for their e-store because of this reason. Magento covers all of the aspects any store owners may insist on (site design, products, payments, shipping and more), so it is a good base to start with. In addition, the platform is evolving all the time and there are countless Magento templates, themes as well as Magento extensions, plugins, and widgets available on the market.

It's interesting how the script allows for running multiple stores at one time from one administration panel. Another example of Magneto's extra capabilities is the ability to set a template for a given product that will make this product to present to a client differently than other products at the same time period.

3. Community

Magento has a growing community of passionate and dedicated developers, users, and providers. So what do you benefit from this? Please note that Magento CE is a free edition, so the support from Magento's technical team is quite limited. Users help each other by sharing knowledge and experience on forums, blogs all over the world. Let's image that the answers for common problems are easily accessible and help is on hand no matter how bespoke your requirements are.

Disadvantages of the Magento Community Edition

1. The usage of PHP

A big drawback of Magento is the usage of PHP. The Magento application can consume gigabytes of RAM during heavy processes, and PHP often can not handle the load, regardless of how much hardware is thrown at it.

2. Not for amateurs

This platform is quite complex so it is not the solution for a beginner with no technical skills. Even an experienced developer will need quite time to learn Magento step by step before being certified. Magento is designed as an enterprise Java application, but its codebase is written in PHP. Thus, if you are not familiar with Java or PHP Zend Framework, it takes months to learn and use this platform. To be honest, finding a qualified Magento developer is not an easy task.

3. Magento Community edition versus Magento Enterprise edition

There are some differences between the paid and the free editions of Magento: Marketing is the strong base in Magento Community design, but the design of Magento Enterprise focuses more on technical aspects than on marketing aspect. Beside, the support for code and additional plug-ins / modules are not the same. Firstly, the Enterprise edition comes with a warranty and service level agreement, legal protection and all fixes to the code will be made first in it. Secondly, some useful additional features are only available in the Enterprise edition such as private sales, access to back-end and store credit functions.

So, do you think Magento CE is a suitable platform to build your own store?

I hope that this article gives you an insight into the Magento Community edition and is helpful for you in choosing a proper platform. If you have used Magento or others, share with us your experience!