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June 23, 2019

As a business owner, you should be very particular about increasing the sales of the products or services you provide. You find ways to make your business profitable. One effective way to increase sales is through a website. It is an approach to advertise your product or service to a local and world-wide market.

When creating a website for your business, it must project a professional image. The professional look of your website will convey credibility. Here, hiring a good web designer to create a cutting edge, professional website is essential.

What is custom web design?

This is the ultimate solution for an online presence that absolutely stands for you and your business. In creating a custom website, your ideal preference of colors, images, videos, fonts and a whole lot more will be given consideration. But still, a good web designer should be able to decide if it is appropriate for your business.

Your website is your business 'image in the internet world and this image will make a great impact on your business' success. The visitors' impression of your business entirely depends on the image your project. Through custom website, create a compelling image for your business.

Why is custom web design important to your business?

Reaching online customers with a website can only be successful if you can project your products and services exclusively. It must be distinct from other websites and will never be forgotten. In short, aim to create a website that stands out and be ahead of all other websites in the globe.

A lot of people perceive that it is excessively costly to build a custom website but take a look at the advantages and benefit of hiring a web designer:

With a good website designer, you are certain to acquire a unique design. A design like no other, a design created solely for your business. Your website will be totally different from others. Keep in mind, in order to be noticed and be remembered by visitors and customers, your website must be unique in appearance, so providing you an edge.
By hiring an expert, the website will be constructed in a way that it is search engine friendly.
With an expert, the website will be formatted according to your company's needs and wants unlike those web templates.
In addition, if you have plans on what you want in the future for your website, a good designer will take these into consideration as they choose the technologies to make use of while constructing the website.



June 20, 2019

There are certain qualities that are common among the best web design agencies. Whether you are looking for an agency to make a web site for you, or you are thinking about starting a web design agency of your own, you should pay close attention to these qualities. They could mean the difference between a successful experience and a poor experience. Of course, you only need to really deeply analyze agencies the first time you hire one. After that, you can go back to the same one you used before, since you already know what they are like, and have developed personal relationships.

First of all, a good web design agency should have a large array of previous work that they have done. They should also make it clear on their web site. Going to their site, you should see a huge list of web sites – real, commercial web sites that are currently in use. You can quickly click on all of these and browse through the work that the agency has done in the past. Not only should there be a lot of different sites, but each one should be unique. This shows that the agency has the ability to make diverse sites that truly reflect the company that they represent, rather than just cookie-cutter sites.

The diversity of the web sites reflects another positive quality of your designer, and that is the fact that they really communicate well with their clients. They get hired by a business, and they make every possible effort to find out exactly what the business stands for, and what they wish to accomplish with their web site. This becomes obvious when you see the final product. If possible, you should find feedback of the particular agency, and see if their previous clients mention anything about their cooperativeness, or their ability to work with the company to create a better site.

All of these qualities point to the overall ability of a web design agency to create a web site that satisfies the customers desires, as well as sell whatever product or service the company is offering. So if you are starting a web design agency, do everything you can to strive towards these ideas. And if you are looking for a web design agency to make a web site for your company, be sure to consider all of these factors when considering each prospect.



June 17, 2019

What is Search Engine Optimization?

Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company's website ranks on Search Engine Result Page (SERP), the more visitors will visit your site.

As a marketing strategy for increasing site's relevancy, SEO consultants consider how search algorithms work and what people search for. A SEO process may involve a site's coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company's website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are properly indexed by search engines.

The term "SEO" can also refer to "Search Engine Optimizer". This is an industry term that reflects to agencies and consultants that carry out search engine optimization process on behalf of their clients, and by employees who perform SEO services in-house. Every agency and consultant has their own SEO methodology; therefore they may use different methods to achieve high organic rankings for websites. In most cases, in order to have effective SEO, it may require changes to the HTML source code of a site, SEO tactics will be incorporated into website development and design. That is why almost all SEO SEO agencies and consultants will first look at the design and back-end architecture of a website before starting any SEO process. This will ensure that SEO is carried out out effectively.

Search Engine Optimization as a Marketing Strategy for Businesses

So how should businesses use SEO as a marketing strategy? The primary objective of implementing SEO to a company's website is to drive targeted traffic to it. Eye tracking studies have shown that searchers scan a search result from top to bottom and left to right, looking for relevant results. Therefore, if your site is near the top of organic listings (organic listings refer to the web results that are listed on the left hand side of the SERP), it will most likely increase the number of searchers who will visit your site.

A successful online marketing campaign may actually involve SEO, but it also consists of the use of paid advertising on search engines, building high quality websites to engage and facilitate site visitors take action either through inquiries or online sales, setting up analytical programs to allow site owners to measure their successes and improving a site's conversion rate.

Benefits of SEO for Businesses

Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO:

o Get more targeted traffic. SEO can increase the number of visitors to your site who are actively searching for your product or service.

o Increase brand awareness. SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new service or product by optimizing related product / service key phrases to rank higher on search engines.

o Marketing your brand 24/7. With SEO, your website will get exposure 24 hours a day, 7 days a week – without stopping.

o Higher sales. As SEO brings you targeted traffic, it can mean increased sales of your product or service.

o Long term positioning. Once a properly optimized & designed site is in place, rankings on organic listings should be consistent where the cost for Pay-Per-Click (PPC) Advertising is ongoing.

o More value for dollars. Once your company's website has achieved high organic rankings for various key phrases, you will not have to pay for each visit. Whereas for PPC Advertising, to enjoy high ranking visibility on search engines, you need to pay for each click or visit to your site.

However, to make sure that you have a successful SEO implementation, you need to make sure that your dedicated SEO agency abides to the guidelines of search engine when optimizing your site …

White Hat SEO VS Black Hat SEO

When it comes to SEO, there are 2 schools of thought – White Hat SEO vs Black Hat SEO. White hat SEO is techniques that search engines recommend as good practice and black hat SEO is those techniques that search engines do not approve of. For SEO consultants who practice white hat SEO, they tend to produce results that last a long time. Black hat SEO techniques may get a website to rank well initially, but the site will always be banned either temporarily or permanently once search engines discover what they are doing.

So it is very important for you to know the best practices in the SEO industry and make sure that the SEO agency that is handling your account uses techniques that conform to the search engines' guidelines and obligations no deception.

White hat technique is generally summed up as creating content for users, not the search engines. The content that is created should be easily accessible to search engine spiders, rather than intending to trick the algorithms from its intended purpose. So, the general rule of thumb is to stay on the safe side by creating content that is relevant to your target audience. Search engines value relevancy – they will definitely want to rank a site higher their organic listings if the content on the site is what searchers are looking for.

Black hat technique usually involves techniques that attempt to improve rankings that are disapproved by search engines, or involve deception. One common black hat technique is to use hidden text, either as text colored similar to the background of the website, or positioned off-screen. Another common technique known as cloaking is to load a different page depending on whether the page is accessed by a human or a search engine spider.

Search engines will penalize sites which use black hat techniques, either by reducing their organic rankings or even eliminating them from their database completely. This is a very costly mistake on the business point of view as you will lose out a lot of grounds as your competitors are enjoying free organic traffic from search engines due to their high rankings for major key phrases. One infamous example was in February 2006, whereby Google removed BMW Germany from its database for use of black hat methods. However, the company has quickly apologized and cleaned up the offending pages and were historically restored to Google's database.

Therefore, it is very important to make sure that your SEO agency is moving away from black hat methods. You will not want to be blacklisted by search engines which will translate into loss in sales and profits.

Keyword Research – The Key Factor to Successful SEO Implementation

Major search engines like Google, Yahoo, MSN Live and AOL get a lot of searches every day. Before you implement SEO to your website, you must know what key phrases or keywords your target audience is using to search for the product or service that you offer.

Whether you like it or not, there is a good chance that many people have never heard of your company. These people might be your customers, if only they can find you on search engines and buying from you. It is well accepted that building awareness is the first step to land a new customer. For example, when someone sees a TV advertisement about that new car, you hope that he or she is in the market for a car at the moment. However, relatively few people are in that situation at any one time. Majority of people who saw the TV advertisement have no interest in buying a car at the moment. But someday they will. So advertisers know that the messages – the model of the car and company name in their commercials will stick in viewers' minds, who may remember the message later when they are ready to buy a car. It is the same for SEO.

Searchers may not know that your company offers a particular product or service service unless they see your site listed on the Search Engine Result Page (SERP). Unless they see your listings, they will not think of you. Most of the time, searchers looking for a product or service for the first time may not be aware of any specific company or brand name as they are just gathering information. However, according to a research done by search marketing consultancy iProspect, more than 55 percent of viewers expect to see big brands listed at the top of search results. The same study also shows that over 66 percent of seekers believe that sites that are listed at the top of search results are the top companies in their field. So can you imagine how this affects your company's brand awareness? If your company's website is not listed at the top of search results, they will not see your company as a "big brand" in their mind. Therefore, it is extremely important for you to optimize keywords or key phrases that your target prospects will use to find the product or service that you are offering.

So what types of keywords or key phrases should you choose? Businesses should target keywords that are relevant to the content of their websites. Basically, keywords can be categorized into 3 types, which are: "Too Hot Keywords", "Just Right Keywords", and "Too Cold Keywords". Too Hot keywords are single word search terms like "Aircon" and "Translation" which do not seem to be targeted enough to get conversions. These keywords typically bring in high search volume (which is naturally tempting to optimize) but the conversion may not be as ideal as targeting keywords which falls into the "Just Right" category. (For examples: Aircon Servicing, Translation Agency Singapore ") By optimizing those" Just Right "keywords, businesses can get more targeted traffic to their websites and increase the chance of conversions.

Choosing the right keywords is the real beginning of any SEO effort. After you have determined the right set of keywords to target, you can start the work of search engine optimization.

Why do you need to outsource SEO?

SEO is a very time-consuming process as continuous fine-tuning and monitoring need to be done. Therefore, it is advisable for you to hire a search engine optimization agency to plan out the optimization plan for your company.

A professional SEO agency will look at your site and make recommendations to increase your search engine ranking and website traffic. Once they start to optimize your website, they will provide recommendations and monitoring reports for you to know the progress of it.

Last but not least, in order to achieve successful optimization results, it is very important for your SEO agency to work closely with your website designer if you have your own IT department. This is because your company website needs to be both visually appealing and search engine friendly in order to achieve high organic rankings, as well as conversions.



June 14, 2019

Website design development reiterates to a process consistent of different steps made for launching a website and making it popular. This is done for designing a webpage, getting it started on the World Wide Web and making it successful by increasing its ranking and visibility. All this seems to be easy but it is not easy at all. There are a lot of things that needs to care of while doing website design development as even a slightest mistake can destroy everything. This is why it is highly recommended taking professional help in this regard.

Activities Included in Website Design Development

Website design development revolves around following major activities. All these activities are done by IT experts.

Domain Registration

This is the first and foremost activity being done. A domain name is bought for the webpage. The name should be related to your business or products so that people can easily get an idea about your business just by seeing your domain name. Following are some major characteristics of a good domain name.

  • Unique
  • Easy to read
  • Simple
  • Relevant

Website Creation

Website is being created and designed after getting the domain name. These are the two most important activities done at initial level. Both of them require technical knowledge and expertise. Professional IT developers give different website templates to select from. You must select the one that suits your business and your products. They then practically create a website based on the selected template. The overall theme, design and layout are finalized before adding content into it.

Logo Design

A website only looks professional if it has a business logo on it. Logo designers are given the duty of developing a unique yet attractive logo for the business that can be placed on the main page of the website.

Website Hosting

A website primarily starts working after getting connected with the World Wide Web. There are various companies that offer web hosting services. You have to consult any of these companies for launching your webpage on the internet.

Website Maintenance

Majority of the people think that the job of website design development service providers is just to launch your website successfully which is not true. They also have to do website maintenance. Website needs proper time for maintenance. IT experts have to keep an eye on everything that can affect the progress of a website.

Website Upgrade

In the past, static websites were more common. These websites do not need to be upgraded but now a days you have to upgrade your website in order to remain in the competition.

Website (Down) Recovery

A good website design development service provider also offers recovery services to the business owners as website can get down due to several reasons. If your website remains down for a long time say a day or two then it leaves very bad image about the company in the minds of its visitors.



June 11, 2019

If you're looking for an easy to use web design software that will not take you a couple light years figuring out how to operate, then keep reading. Today we're going to go over a few things you should keep in mind when looking for an "easy to use" web design software.

1.WYSIWYG

WYSIWYG is the acronym for What You See Is What You Get. It's a system that allows for non-technical users to design and build web pages without knowing any HTML. The most common web design software that uses WYSIWYG technology is Microsoft Frontpage, followed by Adobe Dreamweaver.

While these types of web design software can help the non-technical user to create a simple website, the learning curve for more complex websites will likely turn off many non-technical users.

2. Web vs. Desktop Software

We've already talked about software such as Frontpage and Dreamweaver, these are considered to be desktop software because you download it to your personal computer and install it on your hard drive.

These days we have the option to also choose web based software that resides on another computer other than yours. One of the most popular examples of this is a product called SiteBuildIt!

Web site design software that is web-based will typically be pretty easy to use, but they can also be somewhat pricey considering they usually charge a monthly or yearly charge to use their software or "script".

3. WordPress CMS

WordPress is not a web design software. It what's called a "content management system" (CMS). So why then am I mentioning it in this article? Because you can create a pretty technical website / blog without knowing a lick of code.

Since WordPress is "open source" we all have the luxury of benefitting from the hard work 1,000's of programmers put in to create specialized WordPress plugins that make it easy for the average joe to bring cutting edge functionality to his web site or blog.

Another benefit to WordPress is that you can easily change the "design" of your entire web site or blog simply by changing out your "theme" with the click of a couple buttons.

In conclusion, it's important to keep in mind that while there are many "easy to use" web design software solutions one could use to create his or her own web site, you'll need to examine your own situation to determine which solution is right for you.

If funds are limited, but still want unlimited possibilities, I would look into WordPress, but hey I do not need to tell you twice, right?



June 8, 2019

Have you decided to develop a mobile application? But do you know that there are various factors that you need to consider before jumping in?

As we all have noticed that the mobile app market is on the rise from the last couple of years and it will continue to expand in the near future as well.

Today, enterprise mobile apps play very important role in a business environment. Typically, a business app is a complete package that is quite larger and complex.

These applications are mainly developed to combine with some other important tools that used by a company to run its daily operations.

Unquestionably, smartphones and tablets are improving the daily life of users as there is always an app of carrying out almost every aspect of the daily schedule. Currently, various businesses worldwide are looking forward to developing enterprise mobile apps for their own employees and customers alike.

As the enterprise app market is all set to expand significantly, there will be a wave of developers, who are waiting to claim their piece of cake. Therefore, how will you ensure that enterprise app stands unique? How will your application bring value to your business users?

Here, you can find 6 essential considerations that you need to keep in mind while making an enterprise application:

Ensure That You Build Multi-Level Verification

Today, passwords are not considered as the 100% safest and secure assurance from the polite activities. It would be beneficial to develop multiple level authentication as it will be helpful, where not only the passwords hold the main key.

Talking about this system, whenever the use processes for login, the application will send the code to the registered number and by entering the code, the users are allowed to access the application. This is a secure way to give an access to an application to only those users, who are authenticated.

Consider User Interface

As we all know that enterprise applications are primarily used by all the employees of the company or any organization; therefore, it is important to consider the functionality of the app. When developing an enterprise app for your employees or customers, you should consider usability as it comes first than any other things.

Usually, people make use of enterprise apps so that they can be better at their jobs and they will certainly praise the app for making their complex work a lot easier. One of the main things to develop a successful enterprise app is to emphasize intuitiveness.

The easiest way to do this is using different icons because icons are an excellent foundation for developing a useful mobile UI. You can make use of it to instantly explain the functionality of the button.

You should also remember that you can manipulate hardware buttons as well. By doing this, you can add more amount of intuitiveness to your application's navigation. In your application, you can include different kinds of intuitiveness through hardware buttons like Menu, Back and Home.

Never Depend Only on Integral Security Features

One of the essential aspects of enterprise mobile app development is the security of the app that developers need to keep in mind at high priority. Even, the safest and secured platform iOS is not even completely secured against the cyber-attacks, so there is no point to think about the Android.

However, Android is one such platform that offers a better adaptability to developers and the development platform is C ++ that is less to the attacks. Thus, both the platforms are not completely safe, so you should take extra care of security features from your side when developing an enterprise application.

Avoiding Insecure Data Transmission

When talking about the prevention of the important data transmission, encryption is a highly important thing. More than 33% of the IT companies today are not using the encryption methods to the important information.

Being a leading and development company, it is the duty of the company to install the best encryption methods to prevent the unsafe important data transmission. Today, you can find various mobile app development companies that are providing the best safety and security in the mobile apps.

So, you make sure that you look for one such company that claims to consider security as the most important point.

Incorporating With Company's Legacy Systems

Enormous companies are there that still run on legacy systems. It is not going to change in one single day; therefore, developers have to consider about how their enterprise applications are going to work with these outdated systems.

Companies and organizations can avoid your product as it does not incorporate with the older systems that they have already invested heavily in like enterprise resource planning systems. To overcome the problem, you may want to think about using an enterprise-grade mobile backend-as-a-service solution with an API infrastructure because it will enable mobile devices to easily access legacy systems.

Delivering a Higher ROI

When mobile developers are offering a better mobile application with rich UX, they can serve a higher ROI. Investing in the mobile app development combines time to market, the cost of update and maintenance, etc. All these costs factors are for making sure good ROI and it is only possible when an application succeed to attract both existing and prospective customers.

Conclusion

Before you indulge yourself in developing an enterprise mobile application, it would be essential for you to comprehend the audience that is going to use the application. No matter whether you are making enterprise mobile application for your customers or employees, you need to go with a simple interface, combining with exclusive features to meet users' needs.

Once, you define your users and their needs, you can discuss your project with any leading enterprise mobile app development company that already has experience of developing such applications.



June 5, 2019

What is ecommerce? This is a question that I have been
asked many times by people. I think that the main reason
for this is that in the information age today nearly
everything is internet based. If you look at how we used to
transact in the past you will notice a significant
difference.

Ecommerce has had a huge impact in our lives. If you need
insurance you can get this over the web, if you need to do
grocery shopping you can order over the internet and if you
need any electrical appliance, books or dvds you can buy
from an online store like Amazon. If you operate a business
and have not considered using ecommerce your competitors
will leave you behind.

Most people these days first do their research on the
internet and once they have completed this research they
will transact over the web primarily because it is very
convenient. By definition ecommerce is transacting using
internet technologies.

This could be selling products online like an online store
with a shopping cart and accepting payment via credit cards
or electronic checks. EDI (Electronic Data Interchange) with
the relevant suppliers and customers for example you could
have a marketplace where companies can order stationary
from stationary agents and order in bulk. This will pass
significant savings to the purchaser. This will streamline
your business processes using workflow systems that will
assimilate your business intelligence.

There are two main types of ecommerce. These are B2B which
is business to business ecommerce and B2C which is business
to consumer ecommerce.

Let us look at the main advantages of implementing
ecommerce in your business. If you can produce a high
converting ecommerce site then you will create a profitable
stream. This will also reduce the cost of the order as
traditional paper based orders have a higher cost to
process. You will also gain access to a much larger
customer base as you are not limited by a physical store as
geographic boundaries would have been removed.

The sooner that you implement ecommerce in your business
the sooner you will be able to reap the rewards.


imagine-fox-cities-badge-1000x1000.png

June 4, 2019

Do you want to have a voice in shaping the future of the Fox Cities? Then make your opinions known through Imagine Fox Cities!

Imagine Fox Cities was created by community members to be more intentional about shaping the future of the Fox Cities through the identification of shared values related to well-being for our children and grandchildren. While each community defines well-being a little bit differently, most definitions include such things as basic needs, housing, safety, health care, meaningful work, lifelong learning and more.

It’s Imagine Fox Cities’ goal to discover collectively what the community loves about our area, our shared values and also to find out areas where improvement is needed. The intent is to hear from all segments of the community with regard to ages, races, genders, religions and incomes. It’s important the data represents the community as a whole. This will be used to guide area decision making and investment at a variety of levels across the Fox Cities. Learn more about Imagine Fox Cities: https://imaginefoxcities.com/

To take the 10-minute Online Well-Being Survey, simply visit imaginefoxcities.com and click on “Survey.”

The goal is to engage as many voices as possible across the Fox Cities. So please help spread the word and encourage your friends and family to participate by sharing the online survey URL and encouraging participation in a conversation event.



June 2, 2019

WordPress is changing the way people setup and use a website. WordPress is revolutionizing the web design industry and allows anyone to easily set up their own website. The challenge is that by default WordPress is very blog orientated. One of the first things you'll notice is that the homepage displays posts instead of pages.

So what do you do when your client does not want to blog and the theme's homepage has a whole bunch of empty posts? You need to get WordPress to switch from posts to a page, but how? If your WordPress theme is currently displaying posts but you want it to display regular editable content, it's easy change to make. First start by adding a new page and giving it a title. To add a page simply click on add new, under the pages menu.

Now add your page title and your homepage text then save it by clicking the publish button. The next step is to go to the reading link under the settings main menu. Once there, select a static page and then select the page you just added in the front page menu. Then click the save changes button to save your new options. Now go look at your website's homepage, it will now have the content that you added to that static page!
You can go back and edit the homepage content at anytime by editing the new page.

It could not be easier, except if you saw the screen shots that went along with this.