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May 30, 2019

One of the most important resources that can be provided by an IT services unit in any company is web design. It goes without saying that if your company has a presence on the web and it is not used to its full potential, then you are missing out on huge volumes of business. As you are probably aware, the Internet abounds with hundreds of millions of websites and, depending on your business, there is an increasing number of competitors entering your market every day around the world. But you may be surprised to discover that many websites fail to capitalize on their potential by not adhering to principles of good design and visitor usability.

It's easy to draw a parallel with a physical store in that if you do not display your goods properly and have a welcoming entrance, you are unlikely to attract even the most casual passerby. It is the same with a website: you have to provide an easily navigable entry and grab a visitor's attention immediately to entice them further.

Design is not simply a thing of beauty, it is a matter of functionality and, unfortunately, many Web designers fall into the trap of producing a beautiful design which falls short when it comes to ease of navigation.

It is important to get the blend absolutely perfect in order to maximize your online sales and there are some important issues which need to be covered.

  • Apart from having an in-depth knowledge of code, a good web designer will build a site with a simple architecture. This means that your page will load quickly and that visitors will be immediately presented with an easy to understand interface that enables them to find what they are looking for as quickly as possible. It does not matter whether you have a huge variety of products or not, you must think of your design in terms of how well it serves the needs of your visitor.
  • Layout is the next most important thing that any business needs to consider. In keeping with the principals mentioned above, your site needs to be logically laid out and color-coded so that visitors are left in no doubt as to the range of products you have available which can easily be found through a simple menu system.
  • Navigability is something which many web designs sadly lack. The navigation of your site should be prominently placed either at the top of the page or easily seen in a sidebar so that visitors can logically detect the layout of your site and go straight to the area they wish.
  • Most importantly occasionally is the element of content. It should be a no-brainer but your content must be written for both human visitors and for search engines. This means you have to strike a neat balance between using keywords that allow search engines to understand the content of your site and so rank it accordingly, as well as providing information which is relevant to web surfers so they can find the information they were seeking.

These few tips are only the start and your IT services department should be given full rein to provide a design that satisfies every criteria.



May 27, 2019

If you're looking at commissioning a web designer to build you a website, one of the first things that you will need to know, is the monetary cost. This article will explain to you why there is such a huge variance between web designers and their quotes and will give you some advice as to how much you can expect to pay to contract a competent web designer in the UK.

First of all you have to have a rough idea of ​​what it is that you want from your website. You have to have thought of what you want to achieve with the website. What are its objectives? You will then need to have thought of a basic structure for your website. There are many website examples out there for you to have a look at; the important thing is to have an idea about what structure you want for the site – meaning a rough outline of the numbers of pages and the content (text and images) that will make up each page.

Once you have your project objectives in mind and a rough idea of ​​your websites structure you are in a position to start contacting suppliers. There are multiple types of web design companies everywhere and in our particular area of ​​the UK – Doncaster there are lots of web design companies to choose from. The key thing to remember is that everyone wants your business. The web design marketplace is completely designed so as you the buyer have the upper hand!

As in all other industries there are people who provide excellent service, there are people who provide an average service and there are also cowboys (people who sell web design services without the necessary knowledge and experience to do so).

What you have to think to yourself is this: If a person promises me the earth for £ 1 does that mean to say that they can deliver it? The best advice I can give is to be realistic. There are lots of really good city based web design companies throughout the UK that provide excellent services. They are always there to take your calls and you even get your own personal account manager to handle your requests and hold your hand through the entire web design process. The services of such companies are wonderful but this clearly comes at a price. City based offices, account managers and admin staff are large overheads and the prices charged by large city based web design companies reflect this. If you have a modestly sized website, which needs to be under content management system control, do not be surprised if the web design quote runs into tens of thousands of pounds from a major city based web design company. If you are looking for a top quality 100% inclusive, comprehensive service and your company can afford this kind of bill then I would suggest using a big city company every time.

Then there are the smaller companies that are made up of just a few individuals. These types of companies have much lower overheads and frequently have very knowledgeable and capable staff. The service level can be much lower than that of major city based web design companies but you can get some excellent work done by such companies at a fraction of cost of the large city based companies.

A much overlooked group of web designers that can produce some excellent web designs are the wide community of freelance web designers. Freelance web designers are private, self employed individuals who work from small offices (they frequently work from home). Freelancers have very low (mostly non existent) overheads. As such they can provide quality web design work for much lower costs than larger web design companies. If you are looking for good quality web design for less money then it definitely work looking at using a quality freelance web designer.

The people that you really need to avoid are the web design cowboys. As stated above cowboys are people who sell web design services without the necessary knowledge and experience to do so. If you are unfortunate enough to have contracted someone like this in the past you will be aware of the low quality work that they produce and the lack of significant results that they achieve. Cowboys invariable promise you the earth for a £ 1. Use your common sense and if someone is quoting you £ 100 for something that 5 other companies are charging around £ 4000 for, you know that something is not quite right. Remember the old adage – buy cheap, buy twice!

Conclusion:

You will find a great deal of variance between web design quotes depending on what level of web designer you choose to contract and what level of service you require. Always make sure to get as many quotes and talk to as many people as you can so a) see what's available on the market and b) get an unbiased idea of ​​the likely costs involved. There are lots of good web designers out there but there are also a lot of less skilled web designers and even some of the proverbial cowboys. Make sure to use good common sense and get a feel for the web designer's skills and experience when you meet them. No matter how charming a person is, experience is very hard to fake. Ask to see examples of their work and where they have done similar work to your proposed project. Remember – you have the upper hand!



May 24, 2019

When it comes to creating an application for your business, some of the most popular choices include Android application development and an app for the iPhone. Many users and businesses think that the iPhone is a better choice because it is the market leader in terms of application volume. However, Android application development may be the better option for you.

First of all, Android has come a long way since the opening of its application store, the Android Market. Almost every major developer is releasing their applications for both the iPhone and Android. Because of this, Android is catching up quickly and growing at a very fast rate. In addition, all the latest smartphones are using the Android engine and there are more Android users now.

Secondly, Android is open source. This allows developers and users to customize Android to their liking. This is one of the reasons why Android is gaining an edge with developers who can write software according to their rules and are not limited by the operating system.

Because of its open source nature, Android may be the better choice for companies. Should the company want to go with Android application development, they will have many options available to them that will also allow their staff to make the customizations they need. These customizations may be key in helping staff maximize the application as they will be able to use it according to their role in the company.

Fourth, the good thing about Android is that it supports Flash. While it is not perfect and may not display everything correctly, it does a pretty good job. Flash videos are currently not supported on the iPhone. So if your development plans include Flash, then you may want to go with the Android operating system.

Finally, you can integrate Gmail and Google Calendar with the Android. Many people use these two applications and will benefit from going with the Android. Although this may not be a big deal for a lot of users, those that use these apps regularly will want to go with the OS that allows them access.

More and more phones are using the Android operating system and many prefer Android because it allows many options for users. So if you want to develop an app, you may want to go with Android Application Development though it always helps to have an app on multiple platforms.



May 21, 2019

Ecommerce or electronic commerce is the process of conducting business activities like buying and selling through various electronic systems like the Internet or other computer networks. Hundreds and thousands of people are dialy jumping onto the ecommerce bandwagon to start their online business. If you are also one of the many who want to be a part of this revolutionary idea of ​​doing business then the first thing that you must do is to hire ecommerce development services.

Some Components of ecommerce

The most integral component of ecommerce is the development of your own website. You need to have an internet presence if you want to be a part of this process of doing business. Herein, many a ecommerce development company, India will come to your rescue, who have the proven expertise in not only developing an ecommerce website but also in various other components like Search Engine Optimization, special online carts, development of special transaction pages, search engine marketing, internet market, amongst a host of others.

Special Components

Ecommerce or open source Commerce is an online store-management software program and hence a very important component when it comes to ecommerce. The best part about this program is that is an open source software meaning that it is available free of charge under the aegis of the GNU General Public License. It has across the board browser compatibility and can cater to an infinite number of products and categories. These are just some of the advantage of this special component. The ecommerce development services of any company would profess expertise in this significant component.

An online store management software branched out from the open source software mentioned earlier and this is known as Zen Cart. This project differs from the other project on not only aesthetic lines, but also as a result of a few extra features like a Voucher / Gift Certificate module, sales download mangers, amongst other aspects. There are many more components that help in getting your ecommerce business on track and giving it a push in the right direction.

Choice of the Best Services

The choice when it comes to an ecommerce development company, India that has professional expertise in the field of ecommerce is seemingly endless. However, you must be sure to choose the one that can meet all your demands and requirements to the T. Therefore, it's best that you undertake your selection with the utmost care, analysis and research.

Like any other business, the business of ecommerce also requires the requisite attention. You just can not take it for granted and it is proper planning and management that would see your getting the best results in this regard. So, understand ecommerce first up and only then embark on your journey.



May 18, 2019

You've probably already heard how WordPress is a very popular platform for bloggers, and chances are, a major of the blogs you read every day were created with WordPress. While it is the best blogging software available, thanks to some great theme developers, WordPress has now also become arguably the best platform for business websites.

WordPress is very easy to learn how to use, very easy to customize and scale to your business, is incredibly affordable, and lets you chose your own hosting company (opposed to getting ripped off for hosting by hosted website solutions). WordPress.org software is free, and you can then easily add themes (other known as templates) that integrate perfectly with WordPress, letting you get virtually any type of website up and running within minutes. WordPress themes can let you have better websites than people and companies that pay thousands of dollars to developers to build their websites. Best of all, outstanding premium WordPress themes usually cost under $ 100. I've personally spent well over $ 100 a month for hosted website software that was honestly not as good as WordPress. Using WordPress can easily save you or your company a ton of cash that can be better used to market your business.

7 Steps to Finding the Perfect WordPress Theme for Your Business

1. Decide on the type of business website you are looking for. This may sound obvious, but there are WordPress themes available for a wide variety of businesses, from corporate websites, to directory sites, news & magazine sites, eCommerce businesses, daily deal sites, photography websites and much more. There are some WordPress themes available that are so good that they might even encourage you to start a type of business you had not even considered!

2. Decide on must-have features for your website. Most themes have standard features such as multiple color schemes, giving you the ability to easily customize things like fonts and colors, and some pre-designed page templates, but are features such as Advanced Search, integration with Google Maps, Image Sliders, or the ability to sell digital products important to your business? In other words, focus on key features that might be specific to your business, or maybe features that would be a great improvement over your current website.

3. Decide on what type of style best suites your brand. Do you want to portray your company as professional, fun, modern or high-tech? What about minimalist, artsy, bold or retro? Do you want your website to be clean and organized or have more of a grungy look?

4. Decide on a your preferred website layout. This one is a bit tricky, since many of the best WordPress themes may have one layout by default, but give you the option to easily choose from various layout options. If you do not love the default layout of a specific theme, but it has all the features you are looking for, you might want to check whether the theme includes multiple layout options. Also, it is often worth deciding whether you want a blog-type layout (generally with a widget-based sidebar on the right and comment fields below your posts) or more of a professional layout. Having a standard blog-style layout might work well for news sites (and it encourages discussion from your site visitors), but it may not be appropriate for corporate websites.

5. View theme demos. Browse theme demos as if you were a customer or a potential client. Is the website easy to understand and navigate, well organized and give you the search options you would want? Is it easy to browse photos on the gallery page? Does it give a professional image of the business?

6. Make sure the theme designer provides at least some form of technical support. Some theme companies provide phone service, while others use email or a ticketing system for support, and others use support forums to communicate with customers. Any of these options are typically fine, but make sure they offer some level of support and customer service. WordPress is easy to use and most themes (especially premium themes) work very well, but you can still have issues or encounter bugs once in a while. You want to purchase a theme from a company or individual who will be around to help you if you run into an issue 10 months after you purchase the theme. Technical Support is one of many features you'll get when purchasing a premium free, as opposed to using a free WordPress theme.

7. To save a lot of time, rather than digging through the websites of numerous theme companies, check out a few online marketplaces that aggregate the best WordPress business themes from multiple theme designers into one place.

Summary

When it comes to online marketing, It looks like the focus of every small business these days is on places like Facebook and Twitter. While social media is important, and a great way to communicate with your customers and potential clients, your website is the real face of your business.

I constantly see small businesses spending a lot of money on things like pay-per-click ads, Facebook ads, SEO and more; all of which direct traffic to their websites. When you click through the company's website, you're often satisfied with a stale, confusing and out-of-date website that the company probably paid a good chunk of cash to have built for them in 1992.

You can create the best products, offer the best services, make the best food of any restaurant in your area, or write an amazing e-book, but if your website is not easy to use, easy to understand, and easy to purchase from , you are most likely losing a lot of business. People DO judge a book by it's cover, and your website is that 'cover' – it's often the first impression people have with your business.

I was reminded of this recently as I was searching for a carpenter / contractor to do some work on our house. I searched on Google, clicked on some AdWords ads, and was repeatedly billed to cringe-worthy websites that make me leave their sites within within seconds. My attitude was that if these 'businesses' cared so little about themselves to pay attention to their websites, I did not want to trust them renovating part of my house. They might have been amazing carpenters for all I know, but the first impression they've just immediately turned me off to them.

It is simply so easy and affordable to have a great website these days, that there's no excuse for businesses not to, regardless of what industry they're in. WordPress and other website software options out there make it possible for virtually anyone, with any budget and any level of technical knowledge to have an amazing looking website.



May 15, 2019

You've done your exploration, investigated a handful of varied SEO organizations, and discovered one you accepted had the expertise and mastery to push your website ideal for the very best purpose of the online search tool rankings. There, you'll soon begin receiving the advantages of upper activity levels.

And afterward, the primary month passes by, and zilch sees to own modified.

So you start to doubt your SEO administrator, eager to forgive exactly where your assets are going, why you are not seeing higher rankings, and, at any rate, some a lot of expectations.

General showcasing, all things thought-about, will deliver brings a couple of months. Customary promoting can either observe the action, therefore you push it additional, or it'll clearly not resound with the gathering of individuals, therefore you modify methods. Simple.

So what's wrong with you?

Obviously, as an SEO company, we'll tell you a similar issue as others do:

SEO takes time.

Why will SEO Take goodbye To … What?

Asking however long SEO takes is an incomplete question, and it will not get you a satisfactory answer. Obviously, what folks really need to forgive is however long it can take SEO to deliver results. But we're still not at an awfully specific question as a result of "results" that suggests various things to completely different folks.

To an SEO agency, a "result" is multiplied traffic and better returns. You're close to saying that clearly, this is often one thing thing an organization would have an interest in, too. And, as a whole, and bought because of the massive image, yes, their overall goal as an organization is to grow and see a lot of revenue.

But once it involves SEO, their plan of a result looks too often revolve around: "being # 1 for my favorite keyword." There's an extremely sensible article in Forbes that points out specifically why this notification could have been a very little problem within the current program surroundings. The article points out that there was a time once SEO was an easy matter of finding the five or ten keywords that had the previously potential and therefore the least competition.

These generic terms were typically terribly high in traffic volume and will doubtless flip a website into a traffic-generating powerhouse. Things are completely different, now. If your plan of a "result" is nothing but ranking # 1 for a little cluster of generic keywords, you're in all probability not planning to reach those who are checking out you, even though you are doing reaching the highest of the search engines for those terms.

Everything was higher "Back Then"

There was a time once SEO was extremely a matter of determinant that keywords may deliver the traffic traffic, then optimize your website for those terms, then build as several links as you may escape with.

It was mechanical, and it had been straightforward. But over time it evidenced to be absolutely unsustainable. People who used "shortcut" techniques to rise to the highest of the search engines on such techniques did not keep there. Even firms that used the techniques that were well accepted across the business before long found that they may lodge in the highest for long.

All those techniques that will be somewhat easier and somewhat quicker were too mechanical and too unnatural. Of course, mechanical mean there was a greater level of accuracy once making an attempt to predict a timeline for SEO to begin effectively.

And we can not extremely have that any longer, either.

So, How Long?

You'll hear plenty of estimates once you check with completely different SEO services. Four to eight months could be a common estimate. Six to twelve months is also a lot of correct, though. Here's what Google says, four to twelve months simply to begin seeing results. A year to envision results is not one thing that purchasers need to listen to or one thing agencies need to mention, however there it's, right ahead people on a Google Webmasters video.

Your Competition Is Activating Doing SEO, Too

How much time and energy are you golf shot into SEO campaign?

Do you understand your competition is perhaps fitting a minimum of as much?

There was a time once SEO worked as a result of plenty of massive firms did not perceive however vital it was extremely. That unfolded plenty of opportunities for smaller firms to create fast advances in the rankings. It's not like that any longer. SEO is tutored in universities and intensive firms have an SEO departments, and that they still source plenty of labor to agencies in the prime of that.

The competition is intense. Every weblog you set up may attract a lot of traffic; however, what percentage blogs are your competitor's golf shot up? If you can not beat their amount of content are you able to beat their quality? You can do all issue right in your SEO campaign, and results should still take a while as a result of another company is out there doing everything right, too.

SEO does not happen in an exception bubble.

Yes, if nobody else was actively making an attempt to rank for your keywords, it'd be easy to see results quickly. However, they're other factors as well which will have an awful impact on the speed of your SEO results.



May 12, 2019

Website design plays an extremely important role in the promotion of your company's website. A well designed website can help you have a thriving business while one that is not well designed may play havoc for your business. This is why, when designing your company's website there are a few important points that you need to bear in mind. Some people simply pay attention to the outlook of the website while others tend to ignore this aspect. You must know that the website design is the major thing that you need to attend to. Here are a few website design tips that can ensure your online success.

• The first thing to consider while designing a website is its look. You must make sure that you website is simple as well as functional. There are many websites that have great visual appeal but at the same time they tend to confuse visitors. The simpler sites are easy to navigate. Visitors can get the information that they desire easily. Therefore, focus on simplicity when designing a website.

• Another important thing to keep in mind while designing a website is that it must be user-friendly. Both the information and pages should be easy for the users to check out. Divide the information into clearly defined pages so that visitors can easily get the information they desire without wasting time or being confused.

• You must not clutter your website with images or information that tend to confuse the visitor. Keep its structure clear, simple and straight forward. Focus on the products / services or information that your site is about and avoid using unnecessary information and images.

• Making your website search engine friendly is another very important aspect of effective website design. A site that is not search engine friendly will not rank well in the search engines like Google and Yahoo. As a result, you will not lure visitors in an effective manner.

• Avoid using flash images and stick to simpler ones so that your site may work efficiently and load quickly.

• The website content is another major issue that you need to attend to. Make sure that the content is useful, unique, correct and clear. If your content fails to satisfy the visitors, they will definitely not use your product or service. You can get professional help in this matter so that you can have informative, useful and attractive content for your website.



May 9, 2019

1. Use blogging as a means of social media marketing
A blog is the Internet's version of the corner soap box. It is an outlet that can be used by the average individual to dissolve information. The blog is one of the most effective tools to do everything from developing a large following to promoting new products.

It is often through a company's blog that both small and large companies get vital information to their customers. If you want to use social media marketing affecting then you need a blog.

2. Use Twitter marketing to forward messages for other users

Twitter has become one of the largest promotional centers in the world which makes Twitter marketing a powerful tool.

You will often hear this person tweeted this or this celebrity tweeted that. Twitter is one of the most effective ways to use social media marketing to turn the ordinary into the extraordinary.

3. Use Facebook Marketing as a form of online marketing
Facebook has emerged over the last year as the friend everyone wants. Everyone is either using it or trying to become a part of it. One of the best strategies to make use of Facebook marketing is the use of the Facebook fan page and Facebook personal page.

The Facebook fan page is one of the must have tools in your social media marketing arsenal. It allows for a direct connection to your fans and customers. It may also be used to develop better overall marketing strategies with the information that is literally handed over to you from your fans.

4. Use YouTube marketing to boost your blog
There is nothing that lights-up the internet like a good viral video. Weather it is the racy Go Daddy videos or other viral videos, they produce a great deal of attention and traffic.
A good viral video can make your business enterprise a household name and produce residual traffic for your enterprise for weeks to come.

5. Use Twitter marketing to expose your products to more people
Endorsements have always been a tool of any marketing firm. Big names carry weight and often have explosive marketing power. Twitter marketing and Facebook marketing allow for this power to be taped.
Twitter can expose your product to millions of people simply because you partnered with a big name personality.

6. Use social media marketing to make money
Blog reviews are another big way to generate traffic, buzz, and sales. It's another form of endorsements and is a great bang for your buck. A good review could yield you 5 times to 10 times what you paid for it.
Be sure that the person producing the review for you has a much larger following so that you can receive the best value for your money.

7. Use Twitter marketing to make giveaways go viral
One of the best ways to make use of social media is to host a giveaway using social media outlets. The simple investment of the giveaway could yield you many new twitter followers, hundreds of new Facebook fans, and build your email subscription list. This is another Twitter marketing strategy that has long term benefits.

8. Use social media marketing to hook up with celebrities
Social bookmarking sites allow you to make a mark that can be stumbled upon later on. Some of the best sites for social media marketing are:

– Digg.com
Facebook Facebook
– Reddit

These sites are great for storing links, organizing them, and directing traffic to your business website.

9. Use social media marketing strategies that are often overlooked
You are probably using Twitter marketing and Facebook marketing already. MySpace and other social networking sites are often overlooked when it comes to social media marketing. The effectiveness of them however has not diminished. It is still a major platform used by music artist to distribute music and other items.

There are not any major companies that do not have a MySpace page, and you should too! There are still people that religiously use their MySpace pages and they make a great target audience for your marketing strategy.

10. Use Twitter marketing, Facebook marketing, and YouTube marketing all together
The best social media marketing strategy is to combine Facebook marketing, Twitter marketing, and YouTube marketing all together. You can have your Facebook fans follow you on twitter while checking out your website.

You can then have the people checking out your website participate in your give away which drives them back to your social media hub. You will have an injection of new traffic from your celebrity connection!

Need Outsource Social Media Service?



May 6, 2019

Digital cameras changed the world of photography, and smartphones with inbuilt high-quality cameras completely transformed photography. Today, anyone armed with a smartphone and mobile applications can create striking and artistic photographs in a matter of minutes. This article discusses the five best mobile applications for photographers.

Anyone who thinks that mobile phones are used only for communication is vastly mistaken. Mobile phones today are bristling with all kinds of apps and functionalities – you can use your phone to play games, listen to songs, watch movies, make notes, read books, click photographs, and do much more along. Music and photography get a lot of attention from the people involved in Mobile application development; consequently, today's cell phones are very good at storing songs and playing music, and they are also great at clicking and editing photographs.

A number of smartphones offer better camera hardware in the mobiles, making it easier for you to click professional pictures using your cell phones. For people who love to take snaps, for budding photographers, and for professional photographers, there is an astonishing array of useful mobile apps:

Mill Color
Do you like to edit your photographs by using divers filters and other tools? Using this app you can do incredible things with your photographs or pictures. Not only does it allow you to try on a number of new effects on your photo, it also lets you tweak and polish the image by tweaking its gamma, saturation and gain! This app is a testament to the great strides taken by mobile application development during the last few years-it proffers an array of features, but the user interface is clean, and it's very easy for you to make and save changes to your photographs.

Camera Magic
If you have a good device, you probably have a decent camera with it, but any camera installed in a smartphone device has its limits. What do you say to a magic wand that transforms your camera into a super camera? Using this app, you can make your existing camera very powerful; you can change and enhance the Flash, Timer, Zoom, Resolution, filters, Volume, and Whitebalance of your camera after installing Camera Magic.

Zipix Lite
While Camera Magic caters to the needs of professionals, Zipix Lite is perfect for amateur photographers who want to tweak a photograph. You do not need to make a number of manual adjustments-this application will make automatic adjustments to fix the photograph you've botched! Zipix Lite can fix a photo in five seconds, and it also helps you enhance zooming and cropping.

PhotoShop.com Mobile
Photographers have been using PhotoShop on their desks and laptops since the beginning of digital photography. PhotoShop.com Mobile is the mobile to the PhotoShop editor that graces your PC. After installing this app you can perform exactly the same editing tasks (cropping, rotating, effect and colors) on your mobile.

Photo Album Organizer
If you have a good camera and wonderful camera apps on your mobile, there is a strong likelihood of your clicking a lot more pictures than before. Once you have thousands of pictures on your phone, you are faced with the gargantuan task of organizing all those photographs. Thankfully, the good people involved with mobile application development have developed Photo Album Organizer for you! You can copy or click on pictures, and they will go and rest in a specified album.



May 3, 2019

E-commerce is an integral part of the internet today and has created an entirely new way of buying and selling. But there are many dangers of e-commerce to be considered, and they can occur on both sides. Buyers always run a risk of being deceived or sold bogus goods no matter where they purchase. But the internet seems to bring out the bad in many who, knowing the other party is perhaps miles or a continent away, will deceive them by sending the wrong item, poor quality item, or even nothing at all. From the buyers end they may find that what they purchased is not quite what was advertised so when they are expecting an item that was “touted” as a fantastic bargain, it turns out to be junk that they would never have purchased if they had a chance to examine it first hand.

The anonymity of internet buying and selling creates many dangers of e-commerce and many times those who have cheated on a purchase are never found to be prosecuted. Buying on the large auction sites on the internet is somewhat safer as they offer buyer protection for many of the transactions handled through their site. But the old expression “let the buyer beware” has never been more relevant than with internet purchases. The dangers of e-commerce can involve the products themselves as well as the electronic transaction. Look at it from the perspective of the buyer.

1) Products can be of inferior quality or not the same as was advertised or promoted on the seller’s web site. If the quality is sub-standard, the transaction may be considered a “bait and switch” which means that what was offered is different from what the customer receives.

2) Items sold on the internet may require an electronic transaction to complete the purchase. When the seller receives the buyer’s credit card information, they can then use that to their advantage. If they have intentions of committing a criminal act, they can use the card information to make other purchases for themselves.

3) One of the big dangers of e-commerce and a major problem today is identity theft. This can happen when an unscrupulous person sells that personal info to another party who in turn, uses it. This type of activity will, of course, only be done by a “fly by night” seller who will then vanish, only to pop up using another web site and another business name to perform their illegal activities.

The dangers of e-commerce can be seen to occur from the other side as well. If the buyer states they never received their goods, there is no actual way to prove they did not, unless the items are shipped with a return receipt request and that is not normally done because it is an added expense.

Most of those who sell on the internet are honest people who sell their wares with a very small margin of profit. They must sell as cheaply as possible because they have a lot of competition, not only online but at local stores as well. So, one of the dangers of e-commerce to be considered is that some businesses can be driven into bankruptcy when they can’t sell their products as cheaply as another.

These are only meant to be things to consider when purchasing online and the dangers of e-commerce innocent people must be aware of.