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April 30, 2019

Use of E-commerce has rapidly grown. There are numerous open source and portals for e-commerce available. Among these WordPress is most widely used. I am using WordPress from last 2 years and I can conclude that the reason behind its popularity is, it gives you an e commerce site by putting least efforts. WordPress is quite easy to use compared to other e commerce portals that are available. Being easy to use, it saves much of your time and money. The best part of using WordPress is that you do not have to hire an expert. Try a hand on the interface and you will learn how it works.

WordPress is too vast that you can spend plenty of time exploring it. There are man plugins available for WordPress developers through which they can customize the portal.The layout of themes can also be customized such as add or remove side bars, add or delete pages and / or posts. The biggest advantage of WordPress is, you do not have to search for other platforms to get it integrated for your e commerce requirements. There are plenty of plugins available for free which can be easily used by WordPress developers. This gives you control of your website. For make any changes or edit you do not have to wait for your developer to work on it. You can easily make the desired changes to your website.

WordPress platforms are very easy to use and can be customize to length. This mostly fulfills all requirements of the clients hence, it is widely used. Free themes and plugins are also easily available which can be easily integrated and make this platform very economic.

The code behind WordPress is very simple and clean. This makes it more popular as this makes search engines to read and index them quickly. Every webpage can be optimized with their own meta tags.

Another feature of WordPress which makes it popular is its blogging platform. WordPress was introduced as a blogging platform with all blogging capabilities inbuilt in there. Setting up email subscription, RSS feed, commenting feature are also very simple to set up. WordPress allows you to add more features like event, calendar, video gallery, twitter feeds – all these plugins are available for WordPress. An easy and flexible platform makes it broadly popular among designers and developers. With a wide range of free themes and plugins available use WordPress to give your customers amazing e-commerce experience.



April 27, 2019

Search engine optimization (SEO) – The process of impacting the ranking of a website on a search engine's results for specific keywords to gain organic visibility

Every search engine combined receives over 6.5 billion searches a day with Google contributing around 4.5 billion of the searches. The benefits of a good SEO are huge, from your sites ranking within keyword searches to increasing the likelihood of conversion.

As a consequence, developing a good SEO involves many obstacles, the largest being how a search engines rank websites is unknown to everyone. For example, Google uses an algorithm involving over 200 factors to determine the ranking of websites for a specific search yet Google will never release information on any of the factors. But through persistent testing, web designers have been able to identify some factors to include into your website and research.

Market knowledge

You must know your target market, including understanding the keywords potential visitors search. You can take advantage of online software's which can provide a breakdown on the volume of traffic for keywords and produce a difficulty scale to beat competitors for those keyword search results. Make sure you're targeting the correct keywords.

Good user experience

Create a good user experience in every aspect of the user's process. This will include the quality of your site (content, links, images and more and processes. If you ensure that every user has a positive experience and comes away with new knowledge, search engines will mark this as a positive aspect of your website and rank you higher.

Site Speed

The time a site takes to load and during the user's interaction. Make sure your website is running at optimal speed. As slower sites will rank lower following research from Google which produced a positive correlation between the duration of time for a site to load and users who do not wait . A small alteration to your websites structure, the volume of content and optimization of images will affect site speed dramatically.

Keyword usage

The volume of keywords is a controversial subject. Research1 by some web design experts have identified that the volume of a keyword in a website's text affects ranking. The research1 showed that a keyword used approximately 2.4% on a web page is most effective and also highlighted that you can also incorporate 1.5% similar works to your keywords to maximize your SEO (Visually presented below). Whereas other web designers believe keyword volume does not have any correlation to SEO and the focus should be on the quality of content. Neverheless, utilizing both opinions can be incorporated into any content for cover both possibilities to enhance your SEO.

You may be reading this as you're new to SEO and discovering it is a complex and fast-changing environment or brushing up on your knowledge. The first step is to identify whether your website represents you and once it ranks high, it will have a high conversion rate. Following achieving this step, you can focus on your SEO.

References

1 – https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/



April 24, 2019

If you want to start marketing as an affiliate then you need to have your own website. This is the main requirement to start your online business. Your website does not have to be loaded with graphics, but it does need to be informative, simple and professional.

To make your website you will need to do three things. Purchase a domain name, purchase the hosting service and design your website to upload to your hosting server. While purchasing the domain name, try to get a name that contains the main keywords of your website. Or you may simply choose a name that you like.

While selecting your hosting company, look for reliability. Hosting companies will be responsible for the storage of your files and to keep your website up and running. Godaddy.com is a well known, reliable hosting company.

How should your website be designed?

Hire a Designer

You can hire a web designer to do this design work for you. Just ask him to make the site professional looking and clean. The easiest way to hire a designer is to use an auction website like RentACoder.com or ODESK.com. Simply type a description of your project and designers will enter their bids. You will receive many bids from different designers. Check the portfolio and rate of each designer. Select the one which is best for your work and award him your project. After getting your website you can pay him through the auction website.

Use a Free Template

If you do not want to invest to do the designing then you can get some free templates. There are many websites on the internet that are offering free website templates. Just visit these sites and choose the template that you like. Fill in the template with you own content and upload it on your server.

Use Site Builder Tools

Another choice is to use the site builder tools. You can use “dreamweaver” and “frontpage” to make your website yourself.

Characteristics of a Good Website

Simple and Professional

Your website is meant for business, so it must look professional. It should not be over loaded with heavy graphics and lots of flashy banners. Simplicity is best. Try to use light colors. Make a nice header to show your company name and theme. The site navigation must be simple and easy. People should not have any difficulty in searching for a specific page or information, otherwise they will not re-visit your website.

Provide Search Facility

Your website should have a search box on every page to search your website. This will be a great help for the visitors that want to search for a specific product or information on your website.

Build Your Mailing List

Some affiliate programs offer you a website to promote their business. This is the ready made solution. But in this case you cannot build your mailing list. Always try to get your own website where you can easily build your mailing list to promote your business.

Your own website is the key requirement for affiliate marketing. The overall look and feel of your website should be attractive and the site must provide the information for which people are looking for. Provide easy navigation and search facilities to make it user friendly.



April 21, 2019

To become a web designer in the UK you do not really need any formal qualifications by law in order to set up on your own and start designing websites for clients. This is both a blessing and a curse to professionals wishing to work in the web design industry. On one hand it makes it very easy for professionally skilled individuals to join a rewarding and potentially very lucrative industry. On the other hand the industry is given a bad name, confused and cheapened by cowboy web designers, who enter the industry without adequate qualifications, skills and experience.

This article outlines the qualification that you will realistically need in order to embark on a career in web design and obtain a role with a UK web design company.

Qualifications Needed:

First of all, to become a web designer one of the pre-requisite qualifications in the UK is to be higher educated. This means a minimum of a Higher National Diploma (HND) in a computer or media related subject or better still, a degree from a red-brick university. I personally hold a first class honors degree (BSc) in computer science from the University of Sunderland, which I am certain allowed to get me a foot in the door of one of the leading web design companies in the Yorkshire area. Studying for such qualifications allows you to develop an awareness of the industry and allows a lot of time for self learning of software skills and web design techniques, which are critical for a career as a web designer.

Skills Needed:

Some (but not all) of the skills which you will need in order to become a web designer are:

HTML

CSS

Photoshop

SQL

ASP / PHP

Macromedia Development Packages

Flash

Of course the skills that you need will vary depending on the area of ​​web design that you intend to pursue. Graphically oriented web designers will need strong graphic design skills such as adobe photoshop, fireworks and flash. Web Designer that are more coding oriented will need a strong command of the following skills: HTML, CSS, SQL and ASP or PHP. The latter are typically referred to as web developers rather than web designers.

Getting All Important Web Design Experience:

The time taken to achieve competency in web design technologies in my opinion is 3 years this can be coupled with the time it takes to study for a degree at a UK university. Of course formal qualifications are only a small piece of the puzzle. It is the experience gained from your first web design job that you will find most valuable.

From my own experience, I learned more from my first 6 months working in the web design industry than I did during my 3 years at university. There really is no substitute for the experience of working with a professional web design company and being able to ask experienced web designers for help and advice.

Developing A Specialism:

Over time it is definitely worth developing a web design specialism. For me it was the development of search engine optimized website. It was that particular area of ​​web design that took my interest and the area in which I have excelled as a website designer. Becoming a specialist in a particular area will really raise your stock and will allow you to become and expert in your own particular niche.



April 18, 2019

Undoubtedly, the use of mobile devices has grown bigger just because they are an instant medium to access internet and mobile applications. These mobile applications are of great characteristics and this is the reason, the corporate sector has found no other way except to promote and sell their services through mobile apps. Companies are looking forward towards mobile strategy for effective promotion of their businesses.

However, developing an effective app is primarily important and beneficial for companies. For an error-less and professional mobile app development, it is necessary that you select a suitable company so that you can save your time and money. The benefits to select a professional mobile app development company are;

· Professional developers are experts.

· They know about standard development.

· They are quick and cost-effective.

· They can incorporate essential features.

· They understand purpose of development and know the exact solution.

On the other hand, if you are new to mobile and have no appropriate knowledge for the selection of such company, following questions can help you make a better selection;

Have they built any significant app before?

The core reason of developing a mobile app for business is to get the app downloaded more & more so that business can gain maximum profit. While making selection of mobile app development company, you have to find out whether the company has ever done any significant project or not. Their previous apps can help you understand their efficiency and devotion towards work.

Are they certified?

Only certified companies can help you develop a trusted and reliable app. Therefore, it is better to check with their certification or authorization.

Does the company have a good reputation?

Before hiring, it is very important to know whether the company has a good reputation or not. You must go through the testimonials of the company’s client so as to know company’s dealing capabilities.

Does the company offer good prices?

You have to be very vigilant with the prices because you expect a good app within your budget. You must check with the prices, other similar companies are offering in order to know what suits your budget.

Is the company experienced?

It is advantageous to hire experienced developers because experienced developers have vast knowledge to deal with different phases of development and they can end up with an app free from errors.

Is the company capable to work on cross-platform?

The company must be aware of cross-platform development in order to get the app developed for several platforms. You must make sure that the company can go through cross-platform development and can build an application on different platforms.

Conclusion

It is a mobile age and communicating customers through mobile can increase selling opportunities. Such opportunities can only be availed if your business app is useful and effective. However, to develop an effective app, you need to hire a professional company and check with its efficiency of work, professionalism, past-experiences, cross-platform development knowledge and reputation etc.



April 15, 2019

If you have an ecommerce store, you must be aware of the Magento platform and its widespread popularity due to its rich functionalities and customization options. This open source software is used by more than 250,000 online retailers and that includes some big brands like Samsung, Ford and Nike. Though it may offer a rich library of features and functions, Magento development offers very limited reporting and analysis capabilities.

Modern online store owners and merchants require something more than just transaction records and traffic data to remain competitive in the market. In simple words, they need business intelligence. There are merchants who are frustrated and are not willing to go through the complex process of studying their customer’s behavior and formulating strategies based on the reports.

How Magento helped merchants with the benefits of Magento Analytics?

In 2016, to help merchants easily gain insight of their customers and across their organizations, Magento acquired RJMetrics that provides big data analytics to business of various sizes. This was called the Magento Analytics. This cloud based, advanced analytics solution was integrated with the Magento development platform, so that the merchants could have a better understanding of their customers and sell their products in a smarter way while increasing their ROI. Magento Analytics is a business intelligence solution which means that it gathers data from various sources and offers an intuitive front end that can be used to discover new insights by the merchants.

Magento Analytics rebranded to Magento Business Intelligence

But today, Magento Analytics has been rebranded to Magento Business Intelligence and it reflects the power and depth of the software and offers a holistic view of the customer journey from varied data sources. It allows the merchants to gather data from multiple sources like MySQL, Salesforce to Facebook Ads into a single source that is accessible across your organization. This has helped the merchants to gather faster and accurate information and save their valuable time and spend it more on applying the insights.

Magento BI is suitable for both technical and business users and its cloud based delivery model seamlessly resolve any complex data infrastructure needs of the company. In case the merchants need any additional help to work with and understand the data, then it also offers additional professional services.

Magento BI Pro

There are two core products: The Magento BI Pro, which is great for experienced merchants and who are involved in advanced cross source analysis.

  • Unlimited data source beyond Google Analytics
  • Customize the baseline offering
  • Ease access to the data warehouse manager so as to customize the infrastructure and gain data visibility
  • Obtain additional support through professional service team offerings or customer success

Magento BI Essentials

Magento BI Essentials also offer access to five dashboards that comprises of about 75 reports at cost effective rate. These are all best in class analyses.

  • Understand the daily performance of your store in terms of revenues, top customers and AOV
  • Drill deep into performing categories and customer segments
  • Easily collaborate with the team around data and share the metrics with key stakeholders
  • Have an overview on the repeat revenue and customer loyalty


April 12, 2019

So, you need to have WordPress on a subdomain and want to know how to create a WordPress subdomain.

Creating a WordPress subdomain is a fairly straight forward task. But first things first. A subdomain is a separate entity from WordPress. You can have a subdomain that you could put a web site on, a forum, a WordPress blog etc.

So first things first, you need to create a subdomain on your web site where you can install WordPress.

Creating a subdomain

To create a subdomain you will need to log into your web hosting account. I am going to cover the cPanel interface here but most interfaces will be fairly similar.

'Subdomains' option in your cPanel account on your web host. This will be located under the 'Domains' category in cPanel. You should also see options for 'Addon Domains', 'Parked Domains', 'Redirects', and 'Simple DNS Zone Editor' in the 'Domains' category. Obviously we are going to select the 'Subdomains' option.

After you click on the Subdomains option you will see two text boxes. The one to the right contains your domain and the one to the left is empty. The text box on the left is where you will enter the name that you have chosen to be your subdomain. This can be any name you like. You should try to keep it either short or rich with keywords. Preferably both if possible.

So say our domain name is widgets.com and we are going to name our subdomain 'blue' then we will end up with 'blue.widgets.com' with our subdomain added. You could put in 'green' for 'green.widgets.com' or 'pink' for 'pink.widgets.com', well you get the idea.

Once you have picked your name just type it in the text box on the left and click the 'Create' button. That's it! You now have a subdomain.

But your thinking that's great but you want WordPress on your subdomain, so that is where we're heading next.

Installing WordPress on your subdomain

Go back to your cPanel home page and find the 'Fantastico De Luxe' option. This should be located under the 'Software / Services' category. It has the smiley face icon above it.

Look for the 'WordPress' option which you will find located under the 'Blog' category. After you click on the 'WordPress' option you should see an option for a 'New Installation'.

After you click on 'New Installation' you will see numerous options. The first option will be the 'Install on domain' option. You will notice a dropdown box next to this option. When you click on this dropdown box you should see your newly created subdomain listed as an option. In keeping with our example you would see 'widgets.com' as the default address and 'blue.widgets.com' in the dropdown box. You will want to select your subdomain.

If you do not see your subdomain then it was not created correctly and you will have to go back to your cPanel home page and create your subdomain again.

After you have selected your subdomain to install WordPress in, you will want to fill out all the other options. I would suggest leaving the 'Install in directory' option blank so WordPress installs into the root directory of your subdomain.

So if your domain is widgets.com and you want your subdomain to be 'blue' then your WordPress blog would be located at blue.widgets.com provided you left the folder name blank to install into the root directory of your subdomain.

If you install WordPress in a folder on your subdomain, say we name this folder 'plastic' then your WordPress blog would be located at 'blue.widgets.com/plastic'.

It can get a bit confusing which is why I would suggest leaving the box blank and installing WordPress in the root directory of your subdomain unless you have a good reason to do otherwise.



April 7, 2019

Creativity and quality research is considered a foundation for writing good content. Originality of the work is also imperative.

As the name suggests, an SEO writer must strive to attract traffic to a website through proper use of keywords in an article. Key phrases or keywords are deemed to sit well with the intent of a well written article.

Some of the key points to consider in SEO article writing include the following;

1) An admirable SEO article should be informative and captivating. Any reader of this article should be left with the urge to read everything from sunset to the end. The ambit of the subject matter must be within the reach of readers. That is to say, a well written SEO article should reach out to the targeted group.

2) Another item of consideration in article writing is grammar and language level. A good writer takes keen interest on the level and use of grammar. The credibility of a written article is accentuated when proper language is used. The writer should try to furnish any article with alluring and appealing sentence structures.

3) Completeness in ideas brought out by a writer is very important to readers. No one takes time reading articles that are not complete or that do not show completeeness. To be effective, SEO article writers should make their ideas complete and give visitors an amazing masterpiece. For instance, a writer who poses questions instead of giving answers in an article that is meant to explain ideas is not just worsening the case but also provokingadequate.

4) The strength of any article is seen in the amount to which research has been done on it. A good article is well researched and presented with the originality it describes. A writer overtly identifies the major areas of interest by choosing on the best ideas from a researched work. Through research, the writer is able to come up with an entertaining and interesting article which is relevant to readers. Remember the key point here is to ensure that the article written links more visitors to your website. Research is useful in identifying this and nailing it.

5) SEO article writing also requires meticulous attention to some useful tools. An ardent writer must try to have internal and external links and may also choose to use appropriate images along the article. The length of the article is also a factor to be considered. Although there is no standard rule on this, it is appropriate not to overburden readers with too much writing. Going by readership cultures, many readers prefer less bulky articles and presenting too many words in an article may lessen the interest of readers.



April 4, 2019

You can have the fanciest website design in the world, but if it's hard to find or identify the content your site then your site is going to waste, it's not going to help anyone find what they want and if they can not find what they want they are out of there.

Here's some web design tips and ideas to make your website user friendly and to ensure it does what it supposedly to do … Provide information !!

The first thing to do is to make sure the body of your content is relevant and readable. If you have large blocks of text, make sure you space them out even so the reader has smaller chunks to read, that way you will keep their interest for longer.

Also, make sure the font size of your text is big enough to read clearly and easily. You see some sites with10-pixel-tall text in Verdana font and while that may look neat and tidy the reader really has to strain their eyes to read the actual text. Make sure the text is at least 11 to 12 Arial or Verdana

Make it easy for visitors to navigate to the content that they are looking for on your site. If you've got a lot of articles on different topics on your site make sure that visitor can identify and find that article easily.

You have to find a means to enable the visitor to do that without hassle.

Create a summary page with categories and an index of articles that they can link to straightaway.

Make sure pages and images load fast, because you do not want to lose any visitors.

Most visitors will leave a website if within 15 seconds if has not loaded completely, so make sure your information is loaded and delivered to the visitors as soon as possible to retain their attention and keep them there.

Finally, test each and every link on your site regularly, there is nothing more frustrating to the reader than believing they have found what they want only to find they can not get there. Not only that, it can hurt your search engine rankings.

Make sure website is successful by doing the right website planning and following up with a good easy to navigate web design .



April 1, 2019

As we're coming to the middle of this year, everyone is trying to analyze the recent trends in web designing and web development. However, in this article, we'll see what web designers and developers are trying to utilize with the new features to create impressive designs. We will also try to look into the factors that are driving this change.

1. The days of static design visuals are dead
With the online technology that is available today, web designers are coding websites more creatively than using simple images and html / css. Clients have come to expect a higher level of functionality and interactivity as they visit more and more websites that utilize things like Ajax, and JavaScript. Whilst CSS3 / HTML5 has started to step on the faces of JavaScript, JavaScript itself has started to inch into the territory of Flash. JavaScript has just finished a major revision of its specifications for the language. Once browser companies adopt these standards, web developers will be provided with more tools to improve their capabilities in creating web applications.

2. Grid-based designs, Mobile Designs, Retro Designs are gaining popularity as well.
But Grid based is used mostly in notebooks, product pages and big blogs; they almost never appear on corporate websites or in online shops. With the huge amount of data present, classifying information based on context rather than content will be paramount for companies which handle large amount of data (financial, social, etc).

3. Print Design impact
Traditional techniques from print design are increasingly being applied to the Web, be they layout techniques or rich versatile typography. Web Designers are taking layout and design inspiration from print. This includes lots of whitespace, large type, use of a grid and clear hierarchy of elements. The layouts of these websites often resemble those of print magazines or posters, with striking headlines, multi-column text, highlighted quotes, indented text, supporting imagery, side notes and footnotes.

4. Faster and better Web browsers
Google Chrome, Firefox, Safari, and Opera has offered more choices to web users. But, well, it is part of a web designer's job to make sure that texts are easy and nice to read on all major browsers and platforms. With browser wars is in full force, Techniques for progressive enhancement are more commonplace than before, giving users of modern web browsers a better web experience than those who will not or can not use them. This has clearly drive competition in web designing.

5. Growth of community-oriented Platforms
In many ways, the growth of platforms such as Twitter and Facebook has led the web to be much more community-oriented. Along with these changes will come increased focus in getting information in real-time. Twitter is one of the examples that give immediate and breaking information on the sites. With more and more growth of such social media platforms and more people participating in the creation of information on the web, the way in which we obtain information has shift from being from a singular source, into a more community-created source.

6. Interactive Designs
Web designers of Web applications are paying significantly more attention to the way in which functionality is presented and are trying to improve the user experience with more interactive and responsive solutions. There's a lot more emphasis now on site usability and creating sites that are minimalist in design and easy to navigate (perfect use of CSS and a grid based layout). Horizontal scroll bars have been out there for a decade, but today it feels that they are gaining a new context. The move to horizontal scroll bars is probably an attempt among some designers to provide a more distinct user experience. One way to make websites more responsive is through "keypress navigation," which has not been widely adopted so far. But unfortunately we've observed more designs implementing this effectively. Web designers of Web applications are paying significantly more attention to the way in which functionality is presented and are trying to improve the user experience with more interactive and responsive solutions.

7. Slab Typefaces
These are relatively new as in the past logos and headers were smaller and more understated by web designers. However, combined with the trend towards larger headers, slab typefaces demand the reader to take notice.

8. Rich and strong typography
It has played a major role in Web design for years now. Bold, strong, heavy headlines can effectively convey the purpose of an e-commerce website or portfolio, while subtler headings help structure content and improve legibility. Obviously, the big change we're seeing today is richer, more versatile typography. Oversized logos on an evenly oversized header and Footer. We've further noticed that Web designers are extending their font stacks, adding incrementally more fall-back fonts in case a specified font is not available.

9. Recent trends
like embossing, PNG transparency, rich user Interfaces, Font replacement, Huge Images, Modal boxes (A modal box is like the pop-up's more sophisticated They serve as a user-friendly alternative to classic JavaScript windows), Media blocks, The magazine look , Carousels (slideshow navigations, in which the content rotates vertically or horizontally), Introduction blocks (place the most important message of the website right there and thus make sure that readers get the message as quickly as possible.) year.

10. More Personalization
As web designers look for more ways of attracting users and prospects to their websites and generating business online, personalization is emerging as an important component of managing the web experience for site visitors – and delivering business value. Be simple, invisible complexity, big and bold, art and creativity, bigger picture. Web Typography is going to reach some new heights in 2010-2011. JQuery, Mootools as well as CSS3 are evolving and reaching new levels of quality and 'interactivity'. Everything seems to be moving forward to larger elements which focus the attention.

If you have not checked out CSS3 and HTML5 websites yet (like http://www.12thi.com ), you should really look into it because they will change the way you design and code. You can take advantage of the new features to create cleaner and more efficient layout.

It is possible that we have missed some other great trends and factors. Why do not you contribute some interesting information here? Please do not hesitate to share it with us in comments.