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January 28, 2019

WordPress is free to download, and Google Sites is already there on the web for you if you've signed up for a free Gmail account. There's an embarrassment of riches out there for anyone interested in creating a web presence for little or no money. But there are always hidden costs to anything that's "free", and if you want to put an organization or business online on a low budget it's good to know them now. Here are some of the most common criteria. I am discounting sites hosted on WordPress.com because they can not take advantage of the most compelling WordPress features, such as plugins.

Easy to get started

We all have too much to do and too little time, so ease of getting started is important. Google Sites wins this hands down because it requires no installation or download step. WordPress, on the other hand, must be obtained from the WordPress site and you must already have a web hosting account in order to make use of it. Winner: Google Sites

Easy to maintain

At first Google Sites looks easier to maintain. For a very small site, it may be. But the WordPress internal architecture lets you create a dramatic appearance differently simply by changing or manipulating a theme. WordPress themes are infinitely richer than those offered by Google Sites. Thousand of gorgeous WordPress themes are available free all over the web. Winner: WordPress

Ability to add features the product does not yet have (extensibility)

No software product, ever, has fulfilled all its users' needs. The best ones have an extensible architecture: Photoshop, Microsoft Word, Excel … and WordPress. Want to add affiliate sales through Amazon to your site but have no tech knowledge? No problem, there's a WordPress plugin. Want to sell your crafts, artwork or services on your site? Plenty of WordPress plugins for ecommerce. Want to do any of those things from a Google Site? Sorry, no can do. They do not have an extensible architecture. Winner: WordPress

Third party support and training

All successful software products have lots of consultants, books, and training programs available for them. That means if you end up not having the time or technical knowledge to add a particular feature to your site, you can rely on a web ecosystem to find the help you need. WordPress has well over a million installations, tens of thousands of knowledgeable developers, and lots of books available both online (for example, http://www.OnTheWebInAnHour.com ) and offline (your local bookstore). Sites? Not so much. Winner: WordPress

Easy to move to another host

Do you like being tied down to a single company for anything? Most people who have responsibilities in any business or organization understand that's not an acceptable risk. One policy change, one simple decision to move into your previously undisturbed market segment, one rep who just does not like you, and boom! Your comfortable niche is gone. Or what if you just have liability problems, or find a better deal elsewhere? Moving a website can be traumatizing enough. Make sure you can do so easily. Moving WordPress sites is child's play; HostGator, for example, will move it for free. What makes Google Sites so wonderfully easy to start under the hood results in a site full of all kinds of extra, copyrighted Google code you can not take with you. Plus they just do not have a good mechanism to allow you to take all your work with you to another host. It's a big gotcha. Winner: WordPress

Building a website is easy now. The ability to update articles yourself, keeping it running, getting third party help, and having a choice of web hosts make the decision far more different than you might have considered.



Source by Tom Campbell


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January 25, 2019

Using SEO is one of the best ways to make sure that your website turns up in search engine results because if someone’s looking for a site like yours, you want to make sure they find it. But it’s no good turning up in search engine results if you’re listed on the 100th page, or worse, the 500th page because no one looks at these pages.

At most, people only look at the first 2 or 3 pages.

So how can you make sure that your web pages turn up in these first few pages of results?

It would be easy to think that you need to find the most popular keywords with the highest amount of searches each month…right? Wrong. Doing that would make it almost impossible for you to succeed because there are already thousands of other marketers using them and because their web pages have been up longer than yours, they are already generating a lot of traffic and so their popularity is already m loving them up to the top results spots.

So, to get your web pages showing up on the first pages of search results, here is what you need to do:

Find Long-Tail Keywords

These are words that are more specific to what you’re selling and it’s typically a phrase of 3 or 4 words. For instance, if you’re trying to sell coffee, there’ll be a ton of competition for “Coffee” as a keyword. Instead, try using a more exact phrase like “Organic Costa Rican Whole Bean Coffee” While such exact phrasing will yield fewer searches, they will be more target specific and tailor to people who are probably more likely to make a purchase. Quality over quantity is the name of the game here, kids.

Aim For Moderate to Small Competition

In addition to using long-tail keywords, also look for phrases that have little or even no competition. This will help to make sure that your web page turns up at or near the top of search engine results. For example, if there are only 8 other marketers using your exact phrase and the search engines show 10 results per page, then your page should be on the first page of results.

See What Keywords Your Competition Is Using

It’s always a good idea to check out the competition to see what other keywords they’re using and the content they’re using to attract more customers.

Try using an online tool like SpyFu, or use Google’s free Keyword Planner, which is used with Google’s anything-but-free AdWords platform.

And although you will not get many visitors to your site by using long-tail keywords, it’s far more¬†beneficial to get on the first page in front of a few highly targeted prospects, then to end up on the 100th page of broader search terms, where your¬†potential customers will never see your website link anyway.


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January 22, 2019

When it comes time to work on a web design you should work to develop the site before you actually develop the site. What I mean by that is try to map out what you are wanting in your website and how everything should break down logically.

Think of it as a family tree. Each branch is the father, mother, brother, sister, aunt, uncle, grandma or grandpa in the tree. There is a logical pattern to the tree as it branches from one generation to the next. When you view a family tree it does not take long to figure out where everyone fits in the history of a single family.

If you take this same idea and begin to work on your website you find the ‘patriarch’ of your website and make it the home page. What does that page look like, what will be most important to the proper functioning of the home page.

Each additional page is another branch in your web design tree. What are the most important ‘next generation’ pages? These should have some of the other vital categories.

You may find that some secondary categories will not have any branches. They may work all by themselves. These would be pages like the “About Us” section or the “Contact Us” page. However, many secondary pages may include other branches. These could be pages filled with knowledge-based content, photos or product pages.

You might even find that these third generation pages have subtopic content.

Remember, you can make the job of website design much easier my mapping out the web design (site map) prior to actually developing the site.

This is also a key step that shortens the time it can take to produce your own website design using template rich web technology.

It is interesting that many businesses will spend quality time developing a business plan, organizing the office and developing a strategy for marketing, but they are never really very sure what they should do for their website design.

The good news is you can develop a ‘tree’ for your website and it really does not have to take a significant amount of time to develop. It may take a time of devoted concentration, but you can aid your website design time by visiting other sites to see what you like and what looks to work really well.

Consider this a time to devise a map for your customers. Sometimes sites that are not easy to navigate are the byproduct of a website design that was never fully developed and sufferers from pages that were added in unusual places.

Take the time to map out your website design first, It’s good for you, your customers and even highly-valued search engines.
Source by Scott Lindsay