“Social media experts” are seemingly everywhere, as are many varying opinions on what’s ahead in the constantly changing landscape of social media marketing.
Let’s look at setting your goals based on what you’ve done so far in 2018, and how you should adjust them for getting the most out of your content marketing. If you’ve never taken stock of your social media or set goals (or if it’s been a while), then this is the article for you!
Like anything else, it’s critical to measure the successes and failures honestly. It’s perfectly alright to admit that some of your social media efforts from the last year have been wasted (sorry in advance).
1. Check Your Reports
Do you keep reports on your social media traffic and digital marketing campaigns? You definitely should, so you can assess the efficiency of what you spend time putting online. A report can look any way you want but if you need direction Smartsheet has a free social media report template to get you started.