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October 13, 2018

“Social media experts” are seemingly everywhere, as are many varying opinions on what’s ahead in the constantly changing landscape of social media marketing.

Let’s look at setting your goals based on what you’ve done so far in 2018, and how you should adjust them for getting the most out of your content marketing. If you’ve never taken stock of your social media or set goals (or if it’s been a while), then this is the article for you!

Like anything else, it’s critical to measure the successes and failures honestly. It’s perfectly alright to admit that some of your social media efforts from the last year have been wasted (sorry in advance).

1. Check Your Reports

Do you keep reports on your social media traffic and digital marketing campaigns? You definitely should, so you can assess the efficiency of what you spend time putting online. A report can look any way you want but if you need direction Smartsheet has a free social media report template to get you started.


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October 10, 2018

Companies from Fortune 500-size to startups use a mobile app to target customers, streamline their processes, provide a service or, increasingly, as the backbone of their entire business. While there is currently a strong push for mobile-first (or even mobile-only) within the business ecosystem, there are a few things to consider before hiring a mobile app developer or writing the check.

Here are five things to consider before kicking off any mobile app project:

1. Identify who will be using your mobile app

Is this app internally-facing or external (meaning customers will see it)? Who are the people using the app and what are the demographics? Who will serve as the admin who can add/delete users and data? Without drilling closely into this question, you might waste money building for whom you think is your user and not who your real target audience is. Don’t fall victim to this – early in the brainstorming process, get all key stakeholders in a room for a discovery workshop to hash out requirements and agree on the direction.


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October 7, 2018

Magento extensions are a welcomed addition to any online store owner! Jobs which have been done manually for years are now much easier to accomplish, provided you choose a extension development team that can deliver the goods. Here are some of the advantages and areas where work can be automated to see higher sales and faster turnover.

Affiliate groups and programs have become really popular in modern business, and Magento has a special module to help online store owners manage it properly. Affiliate Pro 3 is a fantastic marketing tool for online enterprises that support affiliate groups. Used regularly and efficiently, it can bring more sales.

Giving customers points for purchases is a proven method to create a dedicated customer base. Magento offers a Rewards Point Pro module that is aimed at attracting more customers by helping online store managers easily assign points for every purchase. The flexible mechanism of points awarding is easy to use and can help owners save time.



October 1, 2018

A website is very much important for the purpose of attaining online marketing goals. And a website without having a web presence has no value, thus, it is important to design an SEO-friendly website that Google can easily crawl and level up the ranking. When it comes to web designing, so there are a number of things we need to care about, as they have the power to make or break the image of the brand. So, today, here we discuss common web designing mistakes that hurt SEO, so, you can avoid them for better outcomes.