ABOUT B2

Our Blog

Latest News, Tips, and Totally Random Thoughts


August 29, 2018

[ad_1]

Website trends have always kept changing depending on user’s feedback, SEO and coding methods. 2016 has been great for website design with people trying to come up with unique ideas. Here we run down few promising trends that we predict for the coming year:

  • Visual appeal with flat design

Flat design has gained popularity in 2016 and will become even more popular in 2017. In flat design the sections are arranged next to each other neatly which makes the website easy to interact with. Clean appearance which has been liked by users visually will be a major focus. Simplicity will be the key to make the website visually appealing.

  • Responsive design everywhere

Knowing the benefits of responsive websites, developers have embraced this change more since past 2 years. There will be hardly any websites that will be non-responsive. The design approach will always have mobile view in mind. UI patterns will be created such that they are not very difficult to align them in responsive view. User’s journey will be the prime focus for desktop, smartphones and tablets.

  • Video banner

I am personally not a fan of auto play videos on websites but video backgrounds are gaining immense popularity since few months. Having video slider along with image slider is a versatile marketing trend which will rise in 2017. Users are liking the idea of instantly watching the video to gain information about the company.

  • Less use of stock photos

Its high time to change the same old idea of stuffing stock photos in the site. Some photos are so common that they are seen on many other websites also. Customers will be more picky about having unique images for their brand. People are tired of seeing typical bespoke stock images and hence original custom photos will be welcomed.

  • Bold typography and colors

We have seen rich colors being quite a rage in 2016 which is a nice stereotype break from the typical web standard colors. The trend has finally changed. Brands will make efforts to look unique and showcase clearly who they are. We will have more bold choice of typography too. The typography will be make statements, clear and sharper. We will see big hero image with a beautiful big typography with nice animations and layers in the text.

  • Less full parallax websites

We have seen a lot of parallax website in past 2-3 years. This trend is about to vanish because of its side effects with SEO. Parallax websites are usually long one page websites which do not generate URLs separately for inner pages and hence are not crawled by search engines. Also the use of heavy script reduces the speed of the site and mobile view is not so good either. Parallax is not going anywhere. Rather it will be used smartly for certain sections of the site for that excellent Visual treat.

With the above trends, 2017 seems to be a great year ahead for interesting website concepts to come into market. Creative thinkers are likely to experiment more and build fresh looking websites.

[ad_2]

Source by Cris Styris



August 26, 2018

[ad_1]

As I drive through town earlier I saw a sign for a local monogram shop and a banner that said "Find us on Facebook". Although I do not know the owners I was very proud of them (and I might add I am a fan of their page on Facebook).

That really made me start thinking about the retail industry and social media – How can a local retail store or local service provider find success with social media?

I must say I have several friends that own retail stores and can not seem to wrap their minds around how beneficial social media can be for them.

It seems to me that the problem is that as a retail business owner you are focused on closing the sale when someone walks into your store. Building a relationship with that person to get them to buy later is a secondary issue. Not that this is bad, this is the way it has been done for a very long time. I know, I was raised in my grandfathers grocery store.

Can a retail store make sales on social media? Yes, but that should not be the main focus. Before I go on you may be wondering how a retail store can make a sale on social media – you could have a products page on your Facebook Page Fan which shows items and has a tweet about new items and include a link to your website where they can order, you could post videos to YouTube of your products with your website address at the bottom of the screen.
On Social Media Making The Sale is Not The Main Objective

It is important to understand that people (your potential customers) do not join social media sites to spend money. They are there to reconnect with old friends and family, make new friends, research products and get recommendations from their friends and family.

They are not there to be sold and they will quickly block you or delete you if they feel like that is your main objective.

So knowing this, how can a retail business benefit?

You must focus on building a relationship! People need to know you, then they start to like you, then hopefully they will start to trust you and at that point, once they trust you, they will buy from you. They are then referred to as qualified buyers. They have already made up their mind that you are a good person for them to do business with.

Top 3 things to do or not do with social media!

1. Add value to their life – You can do this by sharing valuable information. Not just about your products or services but about things related to your industry. Let's say for example that you own that monogram shop I was talking about – maybe you can find articles or videos about babies or weddings or back to school that would add value to your potential customers life. Not necessarily about monogramming but if it was that would be helpful.

2. Use social media to build your leading authority (expert) status – People prefer to buy from those they think are experts in their field. How can you do this?

  • You could blog and post your blog entries on Twitter, Facebook, LinkedIn and any of the many other sites.
  • You could make videos and post them to YouTube and then to all the other sites.
  • You could write a short book or ebook about your industry.

3. Do not try to sell to them – do things to move your relationship off of the social media sites to sell.

  • Offer them something for free to opt-in to your email list. Yes retail stores should have a mailing list.
  • Post your blog entries so that they will visit your website and once there check out your products and services.
  • Create contests or challenges to get them involved with you off of the social media sites.

Social media sites offer you, as the retail business owner, the ability to expand globally. The number of people on them at any one time is staggering. Do yourself a favor and pay attention to what is going on in the world of social media.

[ad_2]

Source by Michele Scism



August 23, 2018

[ad_1]

Nowadays, you can’t really ignore the immense popularity of smartphone use. According to some recently made survey, those who own smartphones, each day they spent almost five hours using it! Hence, it is easily understandable that engaging and easy-to-use Android apps not only can keep the consumers interested but if developed and designed correctly, they can successfully increase the business sales as well. Here is a list of 4 smart tips that would help you to come up with a business-driven Android application rapidly.

#1 Use Wireframes

Before initiating with the development process, it is advisable to create a few wireframes that would set up the idea clearly how the app layout would look along with how the users would navigate the app. It would definitely help the developers to understand the navigation gaps. Moreover, the designers would understand how to make the user-interface more optimised and user-engaging. Designing wireframes prior to the development process is a good practice as it diminishes the chances of risks in the development process.

#2 Employ Agile Methodology

The concept of MVP (Minimal Viable Product) is trending a lot in today’s market. In this process, initially, the developers devise a trial app keeping in mind the requirements and needs of the users with some basic features and functionalities incorporated into it. If the response is satisfactory, developers can work on integrating more features into it depending on the feedbacks using the Agile Methodology.

#3 Make it Simple

To engage and attract the users, being innovative is kind of necessary. However, while being innovative, it is advisable not to make navigation process so complicated that the users don’t understand anything and become confused. If this happens, they won’t give a second thought to uninstall your application. Hence, keeping the design of the user-interface simple is the key to success.

#4 Take Advantage of Outsourcing

If you find out that your development team is not being able to deliver what you want or the project development is not that much satisfactory, it is advisable not to hesitate to take the advantage of outsourcing the development process. For instance, suppose that your team has experience in devising Android app. Now, you want to devise a similar application for the iOS devices. What you can do is to leverage the outsourcing that would definitely help you to speed up the development process as you already have the app planning and designing in your hand. The outsourced company has to pay attention only to the core development process. This would save a lot of time.

Apart from all the above-mentioned points, while getting involved in a mobile app development process, you can contemplate other aspects like quality checking, use of automation along with hybrid app development etc.

[ad_2]

Source by Rob Stephen



August 20, 2018

[ad_1]

Magento is the most famous e-commerce platform in the world. Developers like it because it is an open source. Big businesses like it because it is powerful, and they have got huge budgets to spend on annual fees for Premium Enterprise subscription. Learn setting up a Magento store by following these steps:

Sign up into Magento Go

  • Check out Magento. Visit the official website and have a look around. Most of the information on the official website is for developers, so if you do not understand it, do not worry your developer will do the work for you.
  • Visit the Magento Go
  • If you are satisfied with what you see on the web click Go from the top menu-bar of the page.
  • Make a click on Start Your Free Trial.
  • Now Name your online store. Insert any name that comes to your mind. You can change the name later.
  • Insert you e-mail address and click Let's Go.
  • Fill out all the business details. You will be asked to enter your name, phone number, location, username and password. You can also enter you experience level and industry.
  • Your password must at least contain eight characters.
  • After filling out the entire form, make a click on Create my store.
  • Wait for an e-mail confirmation. Make a click on the link provided in the e-mail to view your online store.
  • Go to the Store Admin. Here you can customize your store according to your needs.

Select your store design

  • Go to Design Interface. Move your cursor over the option for Design menu. Now in the submenu, make a click on Select And Customize Your Design.
  • Click Continue to move on to your theme editor.
  • Now browse all the themes. And then click Preview for any selected theme.
  • Select your theme and click Customize.
  • Set a name for your theme and click Save.
  • You can also edit your theme. After you have done editing, click Save and Apply.
  • Add your logo and click Submit.

Add products

  • Open the Products' page. Select the product type and click Continue.
  • Now fill out the product details. You can also turn on WYSUWYG Editor for adding the description of product. You will need to enter details including the product name, delivery details, description, SKU and weight.
  • When you are done, make a click on Save and Continue Edit.
  • Now add images and prices. Click images on the left sided menu to browse pictures from your computer. After selecting the desired picture, click Upload Files. Enter prices for the products and select Save and Continue Edit.
  • Add Meta Information and then click Save.

Set up the shipping and payment options before launching your store.

Launch your store

You have created a basic Magento store and now you are ready to start using your online store. In order to launch your store, go to Quick-start wizard and select Get Going. Now make a click on Launch Your Store and you are all set to go.

[ad_2]

Source by Syed Zaidi



August 17, 2018

[ad_1]

If you are a website designer, or are starting up a website or a blog for the first time, you have probably started to realize that WordPress is most definitely the best website design platform available today. Some website designers have given other web hosting platforms a try, but extremely come back to WordPress based on all of the features listed below that make it such a compelling solution for websites that require sales or lead generation performance.

• Content distribution engine – when configured properly (most people do not) WordPress is a content distribution engine. We configure WordPress websites to distribute to search engines, ping sites, social media sites, social bookmarking sites and RSS aggregator sites. This sends each blog post to more than 10,000 sites! You can find your post in Google within a few minutes.

• Plugins – WordPress has what amounts to an endless supply of available plugins for you to apply to your website. These are all easy to download and apply to your website, and they are completely free! No matter what your website needs in terms of functionality, WordPress typically has the plugin you will need so you do not need to write custom software to do this.

• Themes – Website designers know that one of the most important aspects of creating an attractive website is the availability of nice looking themes. WordPress has thousands of themes, which are all completely customizable to meet the needs of your specific website design. The themes are available in open format, 1 column, 2 columns, 3 columns, many different colors and graphics.

• Cost – You can set up free websites or blogs on WordPress.com, however, the serious business or website designer can set up their own domain name (and a premium or professionally custom designed website theme if desired) with a WordPress website at a hosting company for under $ 60 a year. That is a small investment for a business tool that end up being a major source of income and business lead generation.

• Intra-Site Linking – For both search engine optimization (SEO) and usability purposes it is ultra important to have a solid linking scheme for the pages of your website. WordPress links pages through SEO-friendly menus and special pages like tags, categories and archives as well as blog widgets like tag clouds, most recent posts and most recent comments.

• Simplicity – WordPress is extremely user-friendly. Even the newest website designer can easily install WordPress with a click. It is not necessary for a new website designer to know anything at all about computers in order to use WordPress to host their websites. Once it is installed, you just have to log into your account, add a page or blog post and start editing. It's as simple as using a word processor like Microsoft Word.

• Easily Customizable – Once you have your website (s) up and running with WordPress, it is extremely simple to customize your WordPress web design. Website designers will love all of WordPress's widgets that allow simple drag and drop designing with ease. You will find that you can literally do almost anything with WordPress's design capabilities.

[ad_2]

Source by Michael Cordova



August 14, 2018

[ad_1]

Search Engine Optimization has become a vital part of any online marketing campaign. A company will not have any successful campaign without targeted, high-quality content. There are many different approaches for maximizing online visibility. Some of them have proven to be more effective than others and we will discuss them here.

The so-called “white-hat” SEO refers to techniques used to increase page rankings through means that do not violate the search engines’ terms of service. Basically it refers to building and keeping an active audience through quality content and backlinks. So, the first SEO factor that must be taken into consideration is engagement. That is the ability to hold a user’s attention and measures the amount of time spent on a page.

There are difference metrics related to engagement: number of visits, bounce rate, time of site, page views. And there are many SEO tools that provide the exact numbers. Improving the quality of the content will improve these numbers and will make the website rank higher.

A good website must also have good formatting. This will improve readability and overall engagement. Studies have shown that several formatting rules always make content more readable and eye-appealing:

– Shorter paragraphs. Each paragraph should have 2-3 sentences. This will boost readability considerably.

– Shorter sentences. Having to read a very long sentence is eye-fatiguing and can be an instant turn off for many users. You should try to break longer sentences into smaller ones when possible.

– Sub-headers. Many of us are used to quickly scan a page and look for exactly what we need. Providing relevant sub-headers for the content will make users reach where they wanted to and keep their attention.

– Bullet points. It is recommended to use bullet points when listing data. Besides being aesthetically appealing, it will also keep a user engaged and provide a fast reading mechanism.

Performing regular keyword researches is the base of SEO. You cannot have a competitive website if you do not provide what users want. Numerous applications were developed in order to provide statistical data. Search engines also provide applications that reflect what people searched the most.

Building backlinks is essential for any website wanting to rank high on search pages. Having good backlinks means linking relevant content in and out of a website. Links that are received due to high-quality content, outreach and influence marketing, are safe and extremely effective.

[ad_2]

Source by Gurgu Ciprian



August 11, 2018

[ad_1]

When it comes to website design, there are three very important elements that must influence the process of developing a site which can be viewed on the Internet.

1. Customer Satisfaction.

Although this should be common sense customer satisfaction does not always take a front row seat in the priority department for many agencies. It sees that in the era of our fast paced society a lack of customer satisfaction is the status quo. Companies often rush from completing one job to the next and in the process they somehow skip steps, miss promised timelines, or fail to meet agreed upon priorities. Which comes to my next point.

2. Listening to the Customer's Needs

The old adage that the customer is always right has been somewhat lost. Clients generally have an idea of ​​what they want to achieve with their websites. Typically, for businesses, it is to bring in new business or increased revenue. What they often do not know; however, is how to accomplish this online in the form of their website. This should not really be a surprise, because often this is not an area of ​​expertise for many entrepreneurs or company executives. This also does not mean that the web development firm hired to complete the website should just run ahead without consulting the client on their needs.

It takes a practiced skill to help the client identify what they want to accomplish online and what the look and feel of the website should be. This initial groundwork will certainly go a long way in understanding the overall goal of the site, and how to best achieve this within best design and development practice.

3. The Ability to Communicate with the Client

This skill of helping the client identify what they want to accomplish online can be best identified as communication. It is the process of exchanging information through various means to accomplish an understanding or shared meaning of ideas. The ability to do this well only comes with skill and practice. A good analogy of this process would be the traveller looking for directions in a foreign place using a different language. The traveller is like the website design firm looking for directions from the local: the client. Like the local who may or may not know the directions, the client may or may not know what they are looking for in their website. A good project manager in the web design firm will use all their skills to gather the information, and help the client along in their journey of conveying what they want in their website.

These skills may include interpersonal projection, asking for clarification, using probing questions to seek further details, and evaluating and explaining the process thoroughly. The client needs to know sooner than later what is possible with the budget specified, and how modifications during the website design process can increase the cost to develop the website.

Although there are many other elements that contribute to excellent website design, web designers or their project managers must be able to provide these three main aspects for the web design project to be on a successful track.

[ad_2]

Source by Wayne M Peters



August 8, 2018

[ad_1]

In a rapidly evolving marketplace, businesses of all sizes are constantly chasing to improve customer relationships through personalization, communication, assessment, and transparency. With the advent of social media and the overwhelming adoption among our consumers, businesses now have an easy way to improve the major elements of the communication process, extremely delivering a happier, more profitable customer. As a social media marketing strategy should be catered to each individual business, there is no "one" way to do it, however there are a number of basic principles to understand. Here is a list of social media marketing do's and don'ts that will help you approach the socialsphere:

DO's

  • Have a plan- As with any undertaking, it is important to have a plan. Social media is part of your business model and then it is important to consider factors such as which goes to setup and monitor profiles, post content and be the voice of the company.
  • Keep your profile fresh- A social presence is good, but can be detrimental if you do not manage it and keep it up to date.
  • Participate in the conversation- This is a great opportunity to listen to your customers and respond to questions / concerns. It's important to show that you care and show urgency when appropriate.
  • Ask questions- Tell your customers you want to hear from them, you'll be surprised at how many actually want to talk.
  • Add friends and followers- Be real with this one. Add friends and followers that are relevant, do not spam every one of your friends friends with friend requests just to get your numbers up. Use a pull marketing strategy and make them come to you by keeping your profile updated and offering advantages to join your page (ie discounts, new product awareness etc.).
  • Share discounts- These people have taken the time to get to know your company and have something opened up to you, the least you can do is give them a little something back. It will result in more loyalty down the line too!
  • Keep them updated- Let them know what's new in the industry. Let them hear it from the horse's mouth.
  • Be consistent- Your brand has a voice. Make sure that voice carries through in your social media marketing efforts.

Don'ts

  • Do not solicit your customers- You have a front row seat to their opinion. Do not scare them away with a bunch of advertisements. Creatively incorporated transactions and promotions that reward them for becoming a fan or follower.
  • Do not be tardy- If they ask you questions, respond in a timely matter. Business with you will be easy, help them understand that.
  • Do not talk too much- There is such a thing as too much information. You do not want to overload them with information, keep it brief, interesting, concise and relevant. Just look at the success of Twitter which has literally built its entire infrastructure on those few principles.
  • Do not mass follow / add friends- This will erode the credibility of your brand. You do not want to be seen as a spammer.
  • Do not start until you understand- This touches on the first point, develop a plan. It's good to get started and familiar with social networks and how they work, but be careful not to start a "social media campaign" without a plan.

[ad_2]

Source by Tyler Stample



August 5, 2018

[ad_1]

With the advent of mobile technology, customers in today’s world are constantly on the move. People have become extremely tech-savvy these days, and thinking about the world around us is simply not possible without our Smartphones. Starting from hotel booking to ticket booking, shopping to banking, booking a cab to paying utility bills, almost everything is available at our fingertips, courtesy the mobile apps. Yes, as the mobile industry is thriving, the demand for mobile apps is going viral. People have started understanding the benefits of using the many different mobile applications and this explains why mobile apps are so important these days.

While 2016 turned out to be an action-packed year for mobile development companies, the trend is expected to continue in the year 2017 as well. So let us quickly glance through some of the top mobile app development trends in 2017:

Hybrid Technologies app: Hybrid app technologies are like any other mobile application that you’ll find in your handset or even in the play store. These are like of some of those cool applications built with a combination of different web technologies like HTML, CSS and JavaScript, using which you can play games or connect with people over social media, take photos, schedule your tasks, track your health and do much more. These applications can access certain in-built capabilities of your device like your contact lost, camera, gallery, messages etc and behaves like a device’s native equivalent.

eGovernace App: The Indian Government is all set to transport its “Digital India” dream into reality, and this sets the bell ringing for mobile app development companies. The government has very recently launched a number of mobile applications ranging from education to agriculture and healthcare to e-governance, and is planning to roll out more of such apps in the coming year.

Enterprise apps: Enterprise apps are business applications that help the organization in solving enterprise-related problems. Common examples of such apps are automated billing system, email marketing system, payment process, content management, ERP, HR management, messaging and collaboration systems etc. Mobile app development companies these days are gradually moving on to cloud computing. This is the latest trend in enterprise app development, where the enterprise moves either a part or its entire infrastructure to a type of internet-based computing (cloud) where services are delivered directly to the computers and devices are delivered online.

GPS powered apps: Global Positioning System (GPS) apps are on the rise these days. It helps in determining the position of a person, navigating from one place to another, tracking the movement of our parcels, creating maps of the world etc. Some of major mobile app development companies are fully focussed in creating highly accurate GPS powered apps that are being widely used around the world across several industries viz. mining, aviation, marine and even military.

Messaging apps: Mobile messaging app development trends are replacing the traditional form of text messaging. Easy-to-use messaging apps like WhatsApp, Snapchat, Hike and Viber, does not only offer free messaging, but also allows voice calling, video calling and file-sharing options. However, as per the tech trends in 2017, it’s being perceived that chat bots will be the new form of messaging apps.

Mobile Payment App: Digital wallets are the latest mobile app development trend in 2017. Instead of making cash payments at the store counter or having to swipe your credit card, all you need to do is wave your Smartphone or tap it on to the machine and your payment will be made! This app will store all information related to your payments and credit cards. You simply link your credit or debit card to your Google account and let this amazing payment app handle the rest!

[ad_2]

Source by Mitesh Patel



August 2, 2018

[ad_1]

Magento platform has been adopted by more than 180 000 online retailers and ran on 11% of the top 10K sites in the Quantcast data (BuiltWith Trends, 2013).

Magento Community Edition (Magento CE) is the free version of Magento, which is known as a platform built on open-source technology and provides online merchants with unprecedented flexibility and control over the look, content and functionality of their e-commerce store.

At the present time, Magento CE has been being considered to be one of the best free e-commerce platforms. Thus, in this article, I would like to give you an overview about the pros and cons of this platform.

Advantages of the Magento Community Edition

1. Open Source

Despite of being a free platform, Magento CE is open source. It gives users opportunity to freely modify the code to fit individuals’ needs, which brings ultimate flexibility to adopt your business. This is a huge advantage compared to other e-Commerce platforms.

2. Wide range of functionalities

Magento is famous for the number of functionalities it provides. Most of users consider choosing Magento CE for their e-store because of this reason. Magento covers all of the aspects any store owners may insist on (site design, products, payments, shipping and more), so it is a good base to start with. In addition, the platform is evolving all the time and there are countless Magento templates, themes as well as Magento extensions, plugins, and widgets available on the market.

It’s interesting how the script allows for running several stores at one time from one administration panel. Another example of Magneto’s extraordinary capabilities is the ability to set a template for a given product that will make this product to present to a client differently than other products at the same time period.

3. Community

Magento has a growing community of passionate and dedicated developers, users, and providers. So what do you benefit from this? Please note that Magento CE is a free edition, so the support from Magento’s technical team is quite limited. Users help each other by sharing knowledge and experience on forums, blogs all over the world. Let’s image that the answers for common problems are easily accessible and help is on hand no matter how bespoke your requirements are.

Disadvantages of the Magento Community Edition

1. The usage of PHP

A big drawback of Magento is the usage of PHP. The Magento application can consume gigabytes of RAM during heavy processes, and PHP often simply cannot handle the load, regardless of how much hardware is thrown at it.

2. Not for amateurs

This platform is quite complex so it is not the solution for a beginner with no technical skills. Even an experienced developer will need quite time to learn Magento step by step before being certified. Magento is designed as an enterprise Java application, but its codebase is written in PHP. Thus, if you are not familiar with Java or PHP Zend Framework, it takes months to learn and use this platform. To be honest, finding a qualified Magento developer is not an easy task.

3. Magento Community edition versus Magento Enterprise edition

There are some differences between the paid and the free editions of Magento: Marketing is the strong base in Magento Community design, but the design of Magento Enterprise focuses more on technical aspects than on marketing aspect. Besides, the support for code and additional plug-ins/modules are not the same. Firstly, the Enterprise edition comes with a warranty and service level agreement, legal protection and all fixes to the code will be made first in it. Secondly, some useful additional features are only available in the Enterprise edition such as private sales, access to back-end and store credit functions.

So, do you think Magento CE is a suitable platform to build your own store?

I hope that this article gives you an insight into the Magento Community edition and is helpful for you in choosing a proper platform. If you have used Magento or others, share with us your experience!

[ad_2]

Source by Alice Gem