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June 30, 2018

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In recent years, mobile app development has become an emerging and booming industry. According to reports, currently, around 2.3 million app developers are devoted to keeping up with the latest trends and industry demands. In fact, Apple revealed that in 2013 there were around 1.25 million apps that got registered in Apple’s app store, which accounted for approx. 50 billion downloads, which are quite amazing stats. In turn, this resulted in paying around $5 billion to mobile app developers.

The above stats prove why mobile app development has become a key factor in the success of any business.

Increased rates of Smartphones and Internet usage on Smartphones and Tablets

With this astonishing and growing number of users on the Internet who use smartphones and tablets, apps have become an integral part of every user’s daily activities. This is because apps have the unique ability to easily access a huge number of potential users. As per the reports revealed by PewResearch Internet Project, around 67% of U.S. users use their Smartphones and Tablets to access the Internet daily. The reason behind these amazing and exceptional numbers is the enduring growth of Smartphones and tablets usage.

According to PewResearch Internet Project around 50 percent of the smartphone users are using apps for just about everything. And out of this, two-thirds of the users are regular users. The aforementioned stats show how apps are continuously engaging with an entirely amazing and new customer genre that is constantly and closely connected to the Internet. Hence it is a channel that allows businesses to have millions of new potential customers. All that is required is to develop an effective and flawless app that can reap the benefits of your work.

What are the key benefits of Mobile Apps for Businesses?

There are a lot of benefits associated with building and distributing mobile apps. Let’s take a look at a few of the key benefits for businesses and brands across a wide range of industries.

Builds Customer Loyalty

Apps excel in working consistently to increase customer loyalty and retention, especially in the mCommerce and retail sector.

Increases Brand Value and Revenue

Apps have the potential to create unique opportunities for businesses and brands. Users are getting encouraged to download free versions of the apps allowing them to customize their preferences in order to fit the specific needs of the customers.

Enhances Visibility and Brand Recognition

Users are increasing constantly owing to the ease and higher availability of apps in the App Store and Google Play Store. Nowadays, users don’t want to waste time in signing up into a mobile website because mobile websites are crafted for information sharing, readability, and navigation, instead of flawless process management. Ever since inception, apps are allowing users to have flawless, easy and functional access to the information, products, navigation, services, and processes. They are designed considering the real-time needs of the users and are closely optimized for their hands-on experience.

Increases Sell-through

Recent analysis and reports suggest that mobile users usually spend more time on apps than they spend on websites.

As we are continuously evolving into a mobile-centric and market-centric society, it’s no surprise that apps play a key role in any industry’s growth. So, by getting an app developed, you can definitely tap into a new array of customers, which in turn, will lead to business success and reaching new heights.

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Source by Amit Upadhyay



June 27, 2018

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Magento has made the ecommerce easier for the user in terms of multiple online shops and lots of other functionalities. This thrilling and well-known platform of e commerce brings numerous opportunities, provides convenience to buyers and sellers over the internet. You can simply deal with the product and services online.

Magento also helps in creating search engine optimization friendly web stores. It is one of few shopping cart solutions having meta tags for single product and even category wise meta tagging.

Magento Theme Design Service

The Magento theme design service makes way for website owners and organizations to play around with dissimilar themes, web designs, colors, and so on. The use of this facility is to offer customers with a number of options, which allow them to administer and supervise their online shopping centers.

Magento website design is a niche field in the world, given its fame and choice with a variety of website designers in the world. Moreover, Magento development is now a preferred option of many web development and ecommerce firms. In India its becoming most popular. India has now become one of the preferred outsourcing locations for Magento website design.

With the help of Magento, online store owners are provided total flexibility over different components of their ecommerce websites. Magento development provides a great deal of benefits and has become the backbone of much ecommerce business enterprise operating online today.

An Overview Of Magento Commerce

These are some of the features you will find in Magento:

* Marketing Promotions and Tools

* Analytics and Reporting

* Search Engine Optimization

* Site Management

* Catalog Management

* Catalog Browsing

* Product Browsing

* Mobile Commerce

* International Support

* Checkout

* Shipping

* Payment

* Customer Service

* Customer Accounts

* Order Management

The various features offered by Magento are: –

• order editing

• multi currency support

• comparison of products

• guest checkout

• free shipping option

• order tracking and management

• easy search options

• manifold images per product

MAGENTO DEVELOPMENT

There is no doubt that this is one of the best ecommerce solutions in the market at this time but with that it has some hurdles such as the hosting, development, customization and maintenance. Since the code is complex and there are around 30000 files to be uploaded on the server. It is imperative to have good and fast hosting servers, having developers of the capability to reduce as much file sizes as possible and keeping the database optimized.

There are few companies such as expertmagentodevelopers.com who are dedicated to the Magento ecommerce research and development are regularly working in the field of Magento development to deduce new methods to provide incomparable Magento experience.

People should always go for the best developers in the field of Magento else they will be sufferers in long terms.

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Source by Paul Pau Wood



June 24, 2018

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It is so important to have a contact form on your WordPress blog. Having a contact form gives other bloggers or potential clients the ability to contact you easily and in a straight forward manner. This will add functionality to your WordPress blog. How to add a contact form couldn’t be easier as you will see as you follow along.

The way in which we are going to add a contact form to your WordPress blog is in the form of a plugin, there are various plugins available to you for adding a contact form but I will be showing you using ‘Contact Form 7’

The first thing you will need to do is login to the Dashboard area of your blog. Once there, click on the plugins tab over on the left hand side and then the ‘Add New’ tab. You will now be able to enter a search term, enter the name of the plugin ‘Contact Form 7’ and click ‘Search plugins’. You will now see the plugin appear in the list which you are presented with, all you need to do is click on the ‘Install Now’ link under the plugin name. You will be asked if you are sure you wish to install the plugin, just click OK. Once the plugin has finished installing you can click the ‘Activate Now’ link to activate the plugin. Your contact form plugin is now installed and active.

You now need to add your contact form somewhere on your blog and I always find this works well as a separate page with the name ‘About Us’ or ‘Contact Us’ but the choice is yours, for this example I’m going to add mine to the ‘About Us’ page which is automatically created when you install a new copy of WordPress. How to add the contact form is simple enough, if you go over to the left where all your tabs are you will see a new tab called ‘Contact’ – click it to go to the contact form settings.

You will see a contact form called ‘Contact Form 1’ has automatically been created for you. If you are happy with the tags and the email addresses it has added you can simple copy the text it tells you to or you can add in or take out any tags you would like and change the email address before you copy the text. Once you have copied the information click on the ‘Pages’ tab.

Once you arrive at the ‘Edit Pages’ page you will see the ‘About’ page which was pre-installed with WordPress, hover your mouse over it until a menu appears then click on the ‘Edit’ button. You will need to edit the text to suit your blog, once you have done this, paste the text which you copied from the contact form settings and click ‘update’. If you now click on ‘View Page’ at the top of the page you will see your new page with the contact form in.

As you can see this is easy enough to do and really adds to your blog, and your readers will love having the ability to contact you easily.

Alester

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Source by Alester Fox



June 21, 2018

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PPC (Pay Per Click) or SEO (Search Engine Optimization) are two important and most basic approaches that improves the ranking of your website and help you get better results. For a businessman, it is very hard to choose between both the basic options. And to make a smart choice, you first need to have the knowledge of both the options and if you don’t know about them, so, this article will help you a lot. What are we waiting for? Let’s get started.

  • PPC (Pay Per Click): It is basically online ads in which you need to pay for every single click on your website. It is also recognized as paid searching and to run this campaign successfully, you need to have a huge marketing budget, as you have to pay for every single click on your advertisement, whether it converts or not.
  • SEO (Search Engine Optimization): Another basic option you have is SEO, which gives you the organic results without emptying your wallet. There are sets of tools and techniques you can apply to increase the visibility of your website organically, which increase your credibility and customer base as well.

Scroll Down To Know Why SEO Is Better Than PPC

  • Increase Organic Results: If you want organic traffic and results for your website, it’s better to go for SEO, as the traffic comes by the way of this approach is genuine and increase the chances of high conversion. On the contrary, PPC fails to increase organic traffic, as it will give you hit, only till you pay.
  • Credibility: SEO will help you increase the visibility of your website on top of the search results, which not only increase your traffic, but also increase your credibility. On the other side, PPC displays your name on the very first page, only till the time you are paying for every click, which is not credible at all and fails to win the customer’s faith.
  • Cost: SEO will cost you lesser in comparison with the PPC. Therefore, it is the most suitable options for every small as well as large organization, because it gives long-lasting results without breaking the banks.

All the above points make it clear that, in the battle of PPC vs. SEO, SEO will give you the bangs for the bucks. Though to get the results of your efforts, you need to take every move smartly. And if you are not aware of the trick of the trades, so, it is compulsory for you to consult an SEO Expert, who will help you attain the business goals.

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Source by Gunjan Singh



June 18, 2018

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What is Web Designing?

The different tasks like creating icons, web page draft, design and other things that are involved in making a web page are called designing. It is one of the most creative and enthusiastic tasks for any one of us. Also any common man cannot design a webpage because it is the work of a professional or web development company.

Different companies across the world are not ready to take up the web designing responsibilities because it is only in the hands of true professionals that are associated with the ABC of web design and development. A website is created keeping in the mind the requirement of the subject or service of your website. Different kinds of websites are born with different services and purposes and this is for sure that no website is completely similar to the other one in design or data.

Why to create a website?

This question used to occur to people’s minds some long years ago but now people know the reason of having a website. Having a website for your company portal or product or service enhances your company image or brand name. If you are running any program offline then also making a website for your program makes your offline business more effective and known as today’s world is in the hand of Internet and global technologies. Web Company provides you with the pack of web design that enables your website service page to talk on your behalf with your readers or visitors.

Website development brings in a lot of credit to your online business. A website is considered as an online presence for your business and hence it should be encouraged. Moreover the presence of website brings more trust and fame about your company between the customers. Therefore I advise all the entrepreneurs to develop their business website in a more professional way with any web design & development company!

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Source by Alman Dig



June 15, 2018

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Social Media Marketing is the process of gaining attention and web traffic through the social media sites. During this process, usually creative content to reach the masses through publicity coming from a third-party trusted source needs to be created in order for people to share the content of their interest with others and create a vicious chain that would make business cover and go beyond the market audience intended. Every online marketer needs to have a goal, a product, a service and a cause to promote through the vast and overwhelming World Wide Web. If you already have those things defined in your mind, then congratulations! That could be probably the hardest part of entering into the social media challenge, and from now on, every single effort will contribute to reach those goals efficiently and flawlessly until you put your feet on the Social Media Guru status.

The Social Media world is wide and more extensive than ever. It is a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, therefore it makes it the perfect vehicle to reach and target the right audience and achieve total success. The whole world won’t care about video games, for example, but only the people that video games is part of their interests. If you target male audience with ads of high heels on sale, maybe some of them would go and buy a pair or 2 for their wives, but a pair or 2 is not exactly the kind of impact you want to have. Therefore, you focus on certain group ages and certain other factors that cause some services and products, videos and news to go “viral”

First, we need to know the basic social media sites

Facebook

Holding more than 900 million users, if you’re already a Facebook user this might not be really new to you, but there are lots of features worth mentioning. You can create a dedicated business page and interact directly, and free, with your customers uploading free pictures, products and videos of the service you intend to provide or the product you are trying to sell. That way, you can build a data base of people that will share your posts to their friends and therefore create the never ending chain. Most of these social media sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or mobile phone get always connected with media in a way that you should take advantage of. People log in to Facebook, in any situation, while commuting, in the park, at home, at school, at work. Then you’re there, promoting your business for it to be displayed in the news feeds, and you would be there, constantly doing the mind trick game to the point that people will find something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing the same, and it works perfectly!

Blogs

Blogs are an easy way for people to communicate in a semi-professional way when it comes to quality of content. Quality content is always the key to a good writing and therefore, a good blogging. There are many blogger CMS (content management service) where you can get yours up and running for free in less than 5 minutes, some of these are Blogger, WordPress and probably the most user friendly one, Tumblr. One of the tricks here is knowing your audience, your market, who you are targeting and what you want to accomplish with that. Now this has to do with some SEO or Search Engine Optimization knowledge, which is in other words, using the right keywords to rank as high as possible in a search engine i.e. Google, Bing. It has to be related to your posts and at the same time, you have to make sure you use a keyword search tool to check the competition and number of search this given keyword has. The lowest the competition and highest number of searches it gets in a month, the more convenient for you. If you were to advertise your website holding a service of technical support chat, you would have to make the keywords very specific so people that are looking for your service would find you first. It is, for example technical support for Windows, then you’ll have to include specific words, as going a little more straight to the point. Since the competition would be really high and Windows technical support is a wide content, you would focus and go further the specific services your product offers, therefore, adding additional keywords to go straight to the point would be the most successful way to do it and you would rank higher in a search engine and people would find your product easily. From “Technical Support Chat” to “Technical Support Chat for Windows 7 and XP” you can see how we are narrowing the concept of the service you offer making it more specific, detailed and then competition of support for mobile operating systems, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and those sites offering the services you’re not related to won’t steal your chances to be found for people that are merely looking for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that would be easy to find on a search engine by including the right tags.

Then we have the Social Media integration again in the blog space. There are many options to share the content of your blog. Many Content Manager Services like Tumblr have the social media buttons to share and like or dislike. You need to look for the options to enable them (in the rare case they are not enabled by default) so every post of yours would have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you are affiliated to. With great quality and eye catching content you are encouraging people to share your stories on other media sites like the ones mentioned above plus you sharing them and there you have outstanding chances to reach a wider audience.

Twitter

A fast growing, very popular social media site. With over 340,000,000 tweets a day and around 140,00,000 users worldwide, this platform is pretty appealing to business and companies as well as for celebrities, musicians, actors, everybody! A tweet is a message of 140 characters maximum that one can write and post and followers can read and see any time in their news feeds. Talk about it, interact directly and start new conversations is one of the things that make this platform extremely successful. The way they follow Kim Kardashian and read and talk about everything she tweets in a day, the same way they can do with advertising and marketing campaigns about brands and products of their interest.

140,000,000 users to target the right audience might sound like a difficult task, but seen it from the other side of the coin, that means more potential customers for a business. Once you get into the already mentioned vicious chain of any social media site, things just keep coming along by themselves and first thing you’ll notice is hundreds of hundreds of people engaged in your brand, talking about it, reviewing it and telling others about events, broadcast and such.

Linkedin

Possibly a not so popular platform making it boring for some people, but a very professional and strategic one for the rest. Some people won’t spend long hours chatting or talking to other about silly, trivial things, instead, this social network goes straight to the point. People on Facebook and Twitter for example, follow anyone of their interest for the sake of simply socialize as well as businesses and companies, but Linkedin is intended to filter and leave the fun behind to focus deeper in professionalism in social media.

In Linkedin, you can be part of the people looking for a job/ service, or part of a company offering a job/ service. You can create either a personal profile with your professional information about yourself, studies, contact information, interests, certifications, identifications etc. or, create a business or company page, same way as you do it on Facebook or Twitter sufficing the same purpose: share information about your brand, service, product and keep your audience and followers up to date with the latest information about your company.

YouTube

YouTube is a very interesting platform. People go watch videos of any kind or gets redirected by any website that has a backlink to it or search engines. Once people is there on a given there you have some more “Related Videos” on a column on the right side of the screen. Clicking from video to video makes you find things you never thought you would find, interesting topics, funny videos, how-to kind of videos, publicity etc. Your chances to be seen are overwhelming and you can also get people subscribe to your Channel, which is in other terms, your own YouTube space where you upload your videos. Some people find it way more interesting and easier to just watch a video rather than reading a whole article. You have the resource of visuals. If you were to promote fashion clothes and that is the purpose of your whole social media marketing, you can, along with other options, upload a video with people modeling your clothes, redirect people to your main business site, recommend people to share your video, to subscribe for future video updates, to visit your “fashion blog”, like your page on Facebook, follow you on Tweeter, Google+, Linkedin, etc. Close your eyes and try to visualize the Tree Diagram of the whole Social Media marketing strategy and how it gets to potentially reach every single corner of the World Wide Web. Ambitious, isn’t it?

Google+

A fairly new comer on the social media site battle, Google+ offers integration of a variety of services including Gmail, Google+ Basics, Google+ Circles that let you share information or “statuses” in a way Facebook does, but has less popularity so far. You have the “Stream” feature similar to Facebook’s News Feed that would let you see what others are up to, an option for following very similar as well to Tweeter.

The service is very appealing to professionals and business networks because of the exclusivity and integration of services. You create a Gmail account for example, and unless you disable it, by default you have access to all these service and a profile ready to be edited with a picture, contact information, etc. You have access to the whole Google+ network including already mention Gmail, YouTube, You+, Circles, Basics and even the well-known search engine saving and displaying results to the most relevant things to you. It is convenient to have a spare Google+ account for any Social Media Marketer because it’s potential functionality and because no source is too little or too much in marketing. Might not have the same impact, a 30 seconds ad on TV than a small billboard on a bus, but the more you get the message sent the better results you will accomplish.

Social Media Stats

According the new 87 studies perform on social media marketing up to 2012, this approach from companies to customers called B2C or Business to Community has grown and reached 16% of customer engagement but has potential to grow to 57% in the next 5 years. More than 30% of the worldwide population is now online permanently or have some sort of eventual access to the web. More than 1/5 of consumer’s free time is being spent on the social media sites, reaching an approximate of 250 million tweets and 800 million Facebook statuses updated every single day. Only in the United States, more than 80% of online active users spend their on social media sites or blogs. 60% of people uses 3 or more digital forms of research product comparison, prices and information about intended purchases, being 40% of those done via social media sites like Facebook or simply redirected from one of these sites leading to even direct interactions with retailers about offers posted. Around 56% Americans have one to three profiles in a social media site being 55% of them aged between 45-55 and having at least one profile

Search Engine Optimization (SEO) facts

70% of the links search users click on are organic. 46% of all searches are for information about products or services. Half of all local searches are performed on mobile devices. 66% of new customers use search and online research to find local businesses. There are 863 million websites globally that mention “SEO.” There are 9.1 million searchs conducted including the acronym each month, with the top two phrases being “SEO services” and “SEO company.” More than 60,000 Twitter users include “SEO” in their bios, there have been 13 million blog posts published that include “SEO” in the title, and Amazon.com carries almost 2,700 different books about SEO 75% of searchers never scroll past the first page of results. 93% of online experiences begin with a search engine. B2B companies that maintain active content like blogging and SEO programs increased their total website traffic, on average, by 25% in the past year, while those who neglected SEO experienced an average 15% decline in overall visits. 21% of all time spent online is spent on web searches. The big three search engines Google, Bing and Yahoo! are among the five most-visited sites on the Internet. Considering that AOL is #7 and Ask is #10; five of the top 10 most-visited sites on the web are search engines.

In conclusion, Social Media Marketing is a field where professionals and amateurs in advertising can come across and put their own ideas and plans implementing their own techniques. There is no Social Media Marketer university or college degree, this knowledge that should be acquired by extensive research, it needs to be constantly employed and tested in the desired field. It is a revolutionary strategy that has taken down the old TV advertising tactics shifting it to the online market. The percentage of people that prefer to go online on a computer or capable device versus people that watches TV grows steadily every single day. Statistics show Social Media Marketing in a lower impact percentage compared to the legacy ways for advertising, but the potential it has and room for growth is in no doubt overwhelming and could be much more improved and interactive than TV has been for the past decades.

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Source by Rob G Iraheta



June 12, 2018

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As a progressive entrepreneur, you always want to offer the latest things to your clients. After the overwhelming success of a crisp and fancy website, now it is the time to bring something more lucrative, a mobile app. Give a platform to them where they can be in touch with your company. Here are the prominent benefits of mobile app development:

Pose your company as techno-savvy

When you launch a mobile application, it conveys that you are a smart, new age and user-friendly organization that knows the knack of leveraging technology. Since the world is going online, you don’t want to be a laggard. It is an attempt of engaging with the customers in a real-time mode. It keeps the customers feel good about the brand, and they prefer your company over competitors. It is not just customer engagement, but it is a great way of generating revenue also. Interactive mobile apps are the new-age business tools.

Business promotion

With the launch of mobile-based applications, entrepreneurs get an opportunity of giving benefits of discount coupons to the customers. There are two benefits of it. Firstly, customers get attracted to the app. Secondly; they have a temptation of buying more with the intention of enjoying the further benefit. Mobile application is an effective way of promoting business on the Internet.

It offers a lucrative platform to the customers

A nicely developed mobile application offers an interesting and engaging platform to showcase the business and services. Since the applications are available round the clock, they can be used by customers anytime and anywhere. Mobile apps excite customers and inculcate the habit of checking the updates among the customers.

It gives a nice, pleasurable experience

In the competitive world today, users need a convenient and hassle-free experience. With a fully functional mobile application, they can access the services, download the things, and use it as per their convenience. High-speed Internet makes the things further simple. Therefore, a progressive company gets a tremendous competitive edge by offering phenomenal quality mobile apps to the customers. When they are developed by seasoned developers who know the pulse of business, it is possible to deliver beyond expectations.

Communicate, communicate and communicate

We live in the age of communication. Hence, it is highly important that you are in touch with the audience all the time. It is possible only through well-developed mobile apps. These apps are versatile, interesting, and always available to the customers. You give a fantastic platform to clients, customers, and business associates to know about your company, share their thoughts and explore various options offered by the app. Statistics reveals that customer engagement remarkably increases when people stay connected to the brand through mobile apps.

Serve beyond expectations

When you get a customized mobile app developed for your company, it works remarkably well. These apps live the business expectations, and the personalized touch makes them greatly exciting. Tailor-made apps are a little bit costly if they need extra efforts for development. However, the business benefits delivered by them compensate the extra money spent. Not only the external interface but these apps improve the workflow and process efficiency of the company as well. When the requirements of your company do not get fulfilled by OTS (Off the Shelf) products, it is always better customizing them to the individual needs.

Convenience of providing information

AS a business owner, you are always interested in keeping the customers, business associates and clients informed about the happenings in the business. With a properly designed mobile application, you achieve it in an effective manner. As the mobile penetration increases incredibly, you can use it for image building and brand positioning. With user-friendly interface and easy-to-use apps, the convenience of providing information doesn’t remain difficult.

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Source by Pinakin Darji



June 9, 2018

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Comparing Magento with WordPress is like comparing apples to oranges because these are two extremes that can not be compared. Both of them are equally good and discussed a lot in the world of Website development.

When we start peeping in the hole, we come across many similarities, differences and some limitations that are related to Magneto development and WordPress development.

What are Magento and WordPress?

Magento is a powerful open-source e-commerce solution. It is designed to customize, manage, set-up and run your online portal. It provides maximum flexibility, scalability, and control.

WordPress is an online, open source website creation tool written in PHP. It is probably the easiest and most powerful blogging and website content management system (or CMS) in existence today. It allows you to create a beautiful website that truly represents your business.

Also, WordPress emerged as the most widely used blogging platform. It still is! But now it has also emerged as a leading content management system that supports much compliance and deliveries optimal performance in various scenarios.

WordPress Vs Magento – Similarities

On the surface level, these two platforms may seem to be very similar as they both are very SEO friendly, highly customizable, can be extensely themed, and provides a strong online support community. In addition to all this, both Magento and WordPress are a content management system that enables addition, modification, and management of the content in simple yet highly effective manner.

Magento Vs WordPress – Differences

When we analyze in more depth we come across many vivid differences between Magento and WordPress that are key decoding factors when we make a choice between them …

1) Difference based on programming language: WordPress is an open source website tool that has its programming contained within a set of sequenced PHP scripts while Magento is specifically developed for e-commerce and is object-oriented. It is spread across a great number of files and folders.

2) Security: Magento is also more secure than using WordPress third party plugins.

3) Development Scenario: Magento files are set up across a number of files and folders that share the same name. Where in WordPress all the files are largely contained within the same folder but have a unique naming convention. WordPress has its blamed "Widgets" – objects that control the structural elements and design within a template. Magento has both CMS static blocks and widgets – while widgets offer a higher level of overall functionality.

4) E-commerce Plugins: Magento was developed specifically for eCommerce. Just by navigating through the Magento Admin Panel, you'll notice that an overwhelming majority of it is devoted to eCommerce capabilities like shipping options, payment integration, inventory, price management, gift cards, or order fulfillment whereas for WordPress e-Commerce plug- ins are limited.

5) Based on Selling of products: If the sole purpose of your website is for blogging and content management and you are not intended to sell more than 20 to 25 products then the suitable platform for you is WordPress whereas if your goal is to sell products , then using Magento is highly recommended.

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Source by Mike Halls



June 6, 2018

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If you have never built a website before, one of the quickest and easiest ways to get your first domain live and operational in only minutes is to install WordPress on your website.

WordPress is a blogging platform that allows you to have a pre-built website for free that will allow you to focus on the more important items like content, and if you desire it, sales and profits.

WordPress Benefits

In more than a decade online, I have literally built dozens of websites, many from the ground up… But since I discovered the ease of use and powerful flexibility of the WordPress platform, I am building most of my newest websites under this Content Management System (CMS).

The reasons I prefer the WordPress blogging platform are many, but I will sum it up with the following five key benefits:

1. Quick and Easy Installation – If you have a web hosting company that runs cPanelX as your webmasters’ control panel (many of the more popular web hosting companies do), then you will find an option in your control panel called, “Fantastico De Luxe”. When you click on the Fantastico icon, you will be taken to a page where you can add a multitude of free applications to your website, by following some simple instructions. Just click on the WordPress link to install WordPress on your website. The software will ask you some basic general information, then do the full install of one of the most recent WordPress builds into your website.

2. Website Themes – Few webmasters want to use the generic WordPress Theme that ships with WordPress. The default WP Theme is plain Jane, and to my taste, perfectly drab. There are many people who design custom WordPress Themes that you can easily upload to your domain, to change the appearance and feel of your WordPress website. Some of the WP Themes are paid versions, but most of them are free. There are more than one thousand themes loaded directly into the WordPress website ( wordpress.org/extend/themes/ ), from which you can choose, although you are not limited to just the themes loaded into the WordPress website.

3. Website Functionality – Just like with the WordPress Themes, if there is a specific functionality you want your blog to perform, there are programmers out there who have made WordPress Plugins that will do for you those things you would like to do. There are nearly 8,000 WordPress Plugins on the WordPress.org website ( wordpress.org/extend/plugins/ ), and thousands more that are not in the WordPress database. If you find a Plugin you want, just download, unzip, and upload it to the appropriate Plugin directory on your blog. After you have uploaded the Plugin, simply go to the Admin area of your Blog to activate the software.

4. Open Source – WordPress has been built in PHP, and its source code is visible to everyone who wants to look at it. On top of that, WordPress has included comprehensive documentation and a range of functions to help programmers work within the WordPress Codex. Anyone with a minimal knowledge of PHP can program WordPress Themes and Plugins, without too much effort.

5. Self-Updating – In recent versions, WordPress has included a feature that will notify you if upgrades are available for the basic WordPress operating system or your chosen WP Plugins. When upgrades become available, you will be notified, and often you only need to click a link to automatically install the upgrades and updates.

I have a friend who is a PHP coder by trade. I try not to mention WordPress in his presence, because every time I do so, I get an ear-full of “WordPress Sucks…”

To be honest with you, I still like WordPress… I like it, because it is easy to install and maintain, and I can improve it easily by using templates and plugins.

I am a coder, but life is too short to spend all of my time coding new websites… I am happy to spend my time creating content that will lead to sales… So for me, WordPress is good, and I am happy to put it on as many websites as I need to do…

If you are new to the Internet, then you might agree that WordPress is a blessing to those of us, who have more important things to do than to recreate the wheel…

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Source by Barry Prouty



June 3, 2018

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Many people are still unaware of the important uses of SEO, but with time and more expansion they will learn. Every search engine has it’s own set of rules and regulations regarding what is legal and illegal uses of SEO.

SEO

SEO involves attaining a higher ranking in search engines via changes to your site content and code to make it more relevant and therefore more search engine compatible. SEO is still a great way to bring in more profits with your Affiliate Marketing campaigns. It involves selecting the most targeted keywords or keyword phrases that relate to your web site. Since the online business in becoming highly competitive, websites who practice Search Engine Optimisation have an edge over their competitors. When properly optimised, an SEO campaign can deliver long-term gains, better accessibility and cross browser compatibility.

Keywords

Keywords are an integral part of your online marketing campaign. Its not a good practice to add more than 20-30 words in Meta keywords. Both the Meta keywords tag and the Meta description tag contribute to your search engine ranking. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page. When the search spiders crawl through your blog, they are looking for references to the keywords you have chosen as well as references to your description of your blog.

Link

In an ideal world search engines would just find you by following links to your site, but in reality this could also take months. A simple link from an established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site. Search engines crawl the Internet by following links on web sites, so if no one has linked to your new site, the search engine can’t know you’re there, as it isn’t like walking down the street and suddenly stumbling upon it.

Money

Making money online requires diligence, and persistence. Let 2009 be your year to make money online.

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Source by Alanna SEO