There are thousands of marketing tools, but only a few fit the bill for small businesses. Some you may already know; others you should consider using.
We’ll outline how to use the best feature of each tool so that you can get started on delivering some real marketing success today.
Sounds good? Let’s get into it.
Google Analytics is a free tool that provides a 360-degree view of the performance of your website.
It is suitable for tracking sales, conversions, the best source of visitor traffic, how people interact with your website, and insights into your audience.
The mobile app provides these reports instantly in the palm of your hand.
With Google sunsetting the old version of Google Analytics, here’s a beginner’s guide to setting up GA4.
Follow these steps:
This view ensures you compare all metrics with the previous time period.
Intercom is an all-in-one marketing platform that helps businesses build, automate, and scale customer relationships. It includes email marketing, chatbots, social media management, and CRM features.
Intercom is suitable if you’re looking to answer visitors’ questions via live chat, keep them interested in your products or services, and turn them into customers.
ConvertFlow is an online marketing platform that helps you convert website visitors using CTAs, landing pages, forms, quizzes, surveys, and personalization.
It is suitable for most websites, including e-commerce, service, and software businesses.
According to Statista, e-commerce conversion rates vary between 0.6% and 5.5%—or expressed differently, around 94% of website visitors leave without taking any action.
You can use visitor segmentation to help you identify who visits your site, ask them one or two questions to determine what they’re interested in, and provide them with a CTA to encourage them to enter your sales funnel.
Before getting started, ensure the ConvertFlow script is added to your website’s <head> section.
ConvertKit is an easy-to-use online marketing platform that helps small businesses and individuals grow their audiences using email marketing, forms, and landing pages.
Its landing page feature works well for small creative businesses, such as those run by marketers, coaches, writers, etc.
To use the landing page feature, follow these steps:
https://youtu.be/g6fy9ixlDAs?t=88
Calendly is an online scheduling tool that allows business owners to create appointments, meetings, and events, send invitations, and manage bookings.
Calendly is ideal for those who provide professional, IT, recruitment, beauty, and marketing services.
https://www.youtube.com/watch?v=Sd8qzy0UUXc
Revue is an editorial newsletter service owned by Twitter itself.
Connecting Twitter with Revue is suitable for any business that wants to encourage users or followers to subscribe to its additional content by clicking its profile and the “subscribe” button.
📣 We’ve got big news. (You’re really going to like this.)
Starting today, your followers can subscribe to Revue newsletters directly from Tweets in their timeline.
This is already enabled for all Revue writers on desktop and mobile web, with iOS and Android to follow soon. ✨ pic.twitter.com/6eBxvGWyxH
— Revue (@revue) October 22, 2021
TryInteract is an interactive marketing tool that helps you create online quizzes that generate new subscribers and leads, segment your audience, and drive website traffic.
TryInteract is best suited for those building brand awareness or have pages with less commercial intent that don’t get any conversions.
Ahrefs’ Keywords Explorer identifies millions of keywords and topics, their ranking difficulty, and their traffic potential.
It is suitable for small businesses that wish to find and target low-competition and easy-to-rank opportunities that drive more organic search traffic.
This involves quite a few steps and requires an understanding of some concepts and metrics. Your best bet is to follow this step-by-step video tutorial:
Calculoid lets you build and add calculators to your website with little technical know-how.
Its calculator templates suit businesses that require custom quote forms.
Ahrefs’ Content Explorer is a search engine containing billions of pages, all with SEO and social metrics.
The Content Explorer feature is suitable for small businesses that wish to earn backlinks without investing in email outreach campaigns.
keyword AND (“statistics” OR “checklist”)
, and select “In title”; remember to replace “keyword” with a seed keywordTrello is a project management platform similar to Basecamp or Asana. It lets you create boards with lists, add cards to those lists, assign tasks to other users, track progress, and collaborate with others.
It is suitable for anyone who manages or is involved in digital marketing or SEO campaigns.
Canva is an online tool where you can create images without being a graphic designer.
The Content Planner tool from Canva allows you to create and schedule posts ahead of time for your social channels from within its design platform.
This is ideal for companies that want to repurpose their website content or simply grow their social media presence.
https://youtu.be/ebqqPnMEZwk?t=328
Microsoft Clarity, similar to Crazy Egg and Hotjar, is a free online tool that helps you analyze, understand, and improve your site performance and user experience using heatmaps and user recordings.
It helps website owners understand how users found their websites, what they did, what they did next, and why they left the website.
Grammarly is an online grammar checker, spell checker, and plagiarism detector; it can also help with your writing style, sentence structure, and word choice.
Grammarly is useful for people who want their website copy to be clear and well written.
Wordable is a tool that allows you to export your content created in Google Docs to your WordPress or HubSpot website, which has saved Ahrefs a ton of time.
– Do you write your content in Google Docs?
– Does your blog run on WordPress?
I hope you’re using @wordable_io 🔥 then, because if not – you’re sesiously missing out.
Our content team at @ahrefs has been using this tool for at least 2 years now and it SAVED US TONS OF TIME!
— Tim Soulo 🇺🇦 (@timsoulo) January 13, 2022
It is suitable for anyone who regularly produces and publishes blog posts and articles.
✅ Clean HTML, remove <span> & <font> tags
✅ Auto Table of Contents anchor ID links
✅ Resize, compress, and upload images
✅ Optimize image file names & alt text attributes
✅ Nofollow and/or open links in a new tab
✅ Bulk exports in 1-click
✅ https://t.co/rz0qsumZ4t pic.twitter.com/FqxDwtuyMu— wordable (@wordable_io) May 6, 2022
Otter.ai records and transcribes audio conversations and meetings on your desktop or mobile device by using artificial intelligence.
Interviewing and recording customer interviews have helped me write better copy for the customers’ service pages.
Otter.ai provides better playback and editing features than “voice typing” with Google Docs; you can press the “play” button to listen back and edit any copy errors.
Google Forms is a useful, free tool for creating survey questions and distributing and analyzing your survey results.
You’ll need a good-sized audience, such as your email list or social media following.
Let’s say you want to survey others about Google Ads. Here’s what to do:
Canva has hundreds of predesigned checklist templates you can customize for your customers (without being a design expert).
A large part of Ahrefs’ success has been attributed to our educational content.
Our training academy features courses on using Ahrefs, how to grow your traffic, SEO training, and the best of our YouTube videos.
In total, we have over 20 hours of educational content.
BrightLocal provides a suite of online marketing tools for local businesses that help them rank high on local search results, deliver accurate business information, and generate and manage customer reviews.
The reputation management feature is suitable for any business with a multi-channel presence that wants to generate more positive reviews of its products, services, and brand.
https://www.youtube.com/watch?v=8G9BLDVAXHg&t=1200s
We’ve chosen ways to help you improve your marketing game; pick the marketing tools that work for you and use our suggestions to implement their best features.
Got any questions about using these tools? Ping me on Twitter.
Source: ahrefs.com, originally published on 2022-05-27 03:27:26
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